By Sean Search Engine Optimization (SEO) is the most important feature that enables improved website visibility and recognition online. Without it, you might as well stand on the street and yell at people to check out your website. However, SEO is a strategy that needs to be implemented the right way in order for it to provide the best results. There is no doubt that you will find tips and guides online that will “teach” you how to take an advantage of SEO fast and easy. However, you shouldn’t believe everything you find on the Internet. In fact, there are ways to take an advantage of SEO, but Google loves nothing more than to punish those who try to cheat their way to the top of the rankings. Here is some SEO advice you should most definitely ignore. More Keywords Means Higher Rankings No, it doesn’t. As the matter of fact, trying to flood content with keywords will do quite the opposite of ranking it high. It will get banned from search engine altogether. … [Read more...] about 5 Pieces of SEO Advice You Should Ignore Immediately
A HighRankings Forum thread asks a really nice question on how much SEO advice and guidance do you give away for free before asking the prospective client to sign a contract or pay you?I know some people who will give up to 15 minutes of their time for free, while others give zero time. I know some that will not charge for SEO help at all.Clearly, those who have made a name for themselves in the industry do not need to give away free advice to land new contracts. But those who are new or do not have a proven track record will need to give away some tips before earning the trust of their clients. The question is how much?Here is a quick poll, let us know how much you give away before requiring money from the client.How Much SEO Do You Give Away Before Being Paid?online surveysForum discussion at HighRankings Forum. … [Read more...] about Poll: How Much SEO Advice Do You Give Before Asking For Money?
Google's John Mueller posted on Google+ some basic SEO advice for how to handle recurring events and updated items pages for search and users. For example, if you run an annual conference and you want to post the new agenda for 2018, do you make a new /2018 URL or keep it on the main / conference page?The answer is, keep it on the main / conference page and then archive the 2017 agenda and content at a /2017 page.Same with items that get updated, you can keep the original page and archive the old one. John wrote:"When people search for our event, they find last year's listing; help!" Whether it's an event (FooBarConf 2017), a recurring report (FooBar Earnings Q1 2017), an updated product (FooBarPhone 23) or anything else that has a current version and previous versions, this is a really simple way to help make sure that search is able to easily find the current version. 1. Place the current version on a generic, non-versioned URL (/foobarconf) 2. Copy last year's … [Read more...] about Google SEO Advice: Recurring Event & Updated Item Pages
For the past few months, I have been listening to some of my colleagues talk about the nofollow attribute and how to use it to sculpt a page’s PageRank. I heard this SEO advice first at SMX in Stockholm and most recently at SMX in Santa Clara. Stephan Spencer wrote about it in a recent Search Engine Land article, Sculpting Your PageRank for Maximum SEO Impact. My reaction? My jaw hit the floor. In a nutshell, if you want a site to have an effective information architecture for both end users and search engine spiders, then create a good information architecture. Search usability professionals have been doing this for years, creating web pages that rank and convert, and continuing to evolve their interfaces. Now I see SEO professionals moving back to a familiar strategy: building one thing for software spiders and another for site visitors. Honestly, I believe this dubious SEO advice is an accident waiting to happen. Origin of the nofollow attribute The original reason that the … [Read more...] about You’d Be Wise To “NoFollow” This Dubious SEO Advice
What do you get for Bill Gates, the richest person in the world? How about a little free SEO advice for his new blog? It could use some. Bill, I went looking for your blog today on Google. Sorry, like many people, I have a habit of using that search engine first. What did I find for bill gates blog? Good, you’re there in the top 10 results, listed fourth. And your official page at Microsoft shows at number one. But your blog could be so much better. Look at all those fake parody blogs! One of them is out ranking you. Some simply seem real because they have titles that actually say “Bill Gates Blog” in them. Before you decide this is just Google being evil, let’s take a look at the same search on your own search engine: Ugh. Your blog doesn’t show there at all. Let’s get this fixed! I also hope you’ll take the advice in good humor. I’m going to keep everything in basic terms and use your blog to help others who may be in the same … [Read more...] about Some SEO Advice For Bill Gates