Correlation of Top 30 = Differences between URLs within SERP 1 to 3 Averages of Top 10 = “Similarities” of top sites ranking on SERP 1 The Right Interpretation: Correlations, Averages And Ranking Factors As an extra this year, to be as transparent as possible in explaining our approach and the background to this study, we have a separate section explaining exactly how we define the term “Ranking Factor”: What is it? How are our correlations calculated? What conclusions can we draw from these calculations, and what are the actual average figures we analyzed for the features we investigated? All of this can be found here: What is a Ranking Factor? … [Read more...] about The 2014 Rank Correlation Analysis and SEO Ranking Factors for Google U.S. –
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How to recover? – What expedia.com should do now Expedia is not the first domain to suffer from a loss of SEO Visibility. In fact, other domains have been hit even harder either by a Google Update or a Penalty. However, Expedia is a big brand and a big domain. They have much hight quality content and there are many examples of very successful recovery stories all over the web – Overstock.com for example, or J.C. Penny, who got a second chance from Google, just to name two. And just about a month ago, I wrote about the 92% drop of rapgenius.com – and all they needed were a few days to recover. Not always to the visibility level they had before, but better to recover and grow again from that level than staying with a penalty. … [Read more...] about SEO analysis: Why Expedia.com lost 25% of their visibility (update) –
The car rental business has joined the ranks of those sectors in which transactions are now primarily handled online. But is it more blessed to rent than to buy? Not necessarily. Still, handling transactions on the Internet – whether for business or pleasure – is virtually the predestination of an Internet business. For this reason, it is all the more important for all market players to perform well in search engines. We have examined how the car rental industry is set up online with special respect to SEO, Google rankings and social media performance. … [Read more...] about SEO pole position: an analysis of the car rental sector –
What Beginners Think about Google Webmaster? Everyday we see a new blogger or website owner over the internet. Beginners feel that SEO is the only thing that is the biggest, and thus they use Google webmaster just to index their website and submit sitemaps. They never understand that Google webmaster is way bigger than that. There are many features of Google webmaster that can help them in ranking their blog or website better and this will also help them in indexing their website completely. … [Read more...] about How to use Google webmaster tools to improve your SEO Ranking?
Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particular keyword. Search engines analyze text on websites and look for what the internet user searched for; when the keyword is found, the site is returned by the search engine, so the user can check it out and get the information they need. … [Read more...] about What is an SEO Analysis, and Why is it Important?