Podcast: DownloadSubscribe: Apple Podcasts | Android | A lot has happened in the search marketing space in 2018.For episode 146 of Search Engine Nerds, I invited Loren Baker and Roger Montti, both members of the Search Engine Journal team and recognized SEO experts, to talk about:What’s been happening over the last year in search marketing.What’s important.What you should be paying attention to.What you should be looking forward to.What do you think is the biggest thing that we’ve seen change or the biggest announcement in 2018 from an SEO standpoint?Roger Montii (RM): Definitely, Danny Sullivan’s been bringing more transparency to what Google’s doing, in particular, the broad core algorithm update.For many years, we’ve had this thing called the Phantom Update, and, really, what it has always been was and they’ve always said it was is broad core update.Yet, the industry has been focusing on quality issues and the same thing month after … [Read more...] about SEO in 2018: Uncut & Unfiltered [PODCAST]
Seo audit 2018
4 Essential Areas to Analyze During Your Next Technical SEO Audit
Sep 19, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive A technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits. Technical SEO is all about communication to the search engine via page response headers, information architecture, cross-linking, and more. It comprises everything that affects a search engine’s ability to find, crawl, and index content—and then interpret it the way you want it to interpret it. For these reasons, conducting a technical SEO audit is an essential task, but sometimes SEOs can be too focused on approaching an SEO audit as a checklist, rather than as an analysis of communication between a site and a search engine. I have included four critical areas that may or may not be on the average SEO list to analyze during a routine technical SEO audit and the questions that you should ask and answer in detail to ensure no stone is left … [Read more...] about 4 Essential Areas to Analyze During Your Next Technical SEO Audit
How To Perform an SEO Audit of Your Website (Checklist Included)
by Alex Chris45 Comments Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons.First, you can identify problematic areas that need improvement and create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.What is an SEO audit?Before getting into the details on how to perform an SEO audit, it is necessary to explain what is it and what to expect from it.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWAn SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.The SEO auditor will check the website against a checklist and come up with recommendations of what needs to be fixed (because it is … [Read more...] about How To Perform an SEO Audit of Your Website (Checklist Included)
20 SEO Experts Share Advice on Career, Skills and Education in 2018
Nowadays, there is an endless amount of information on starting and enhancing a career in online marketing and one may find it challenging to filter out what is worth reading and what is not. To save us time and make us the job easier, some of the world’s leading SEO experts shared their personal opinion on must-have skills for 2018 and gave unique advice on how they would start their SEO careers today. They also revealed how they educate themselves and how they keep up with the ever-changing industry of search engine optimization. I would like to express massive thanks to all the contributors and, with that being said, make sure to check their social media profiles, since those are important sources of SEO hacks, tricks, and the latest news as well. Note: The list is not based on any particular order, and if I could, I would love to put everyone in the first position. Therefore, even that the list is quite long, it is definitely worth reading all of … [Read more...] about 20 SEO Experts Share Advice on Career, Skills and Education in 2018
Google’s mobile-first index likely not coming until 2018 at earliest
Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big change, but don’t freak out,” Illyes said. SEOs and webmasters have been wondering and waiting for a couple of years now for news on when the mobile-first index will roll out. Illyes wasn’t able to give an exact answer to that question today. “We don’t have a timeline for the launch yet,” Illyes said. “We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018. ” He also emphasized that Google wants to roll out the mobile-first index in a way that doesn’t hurt non-mobile-friendly sites, and that could make a complete launch take even … [Read more...] about Google’s mobile-first index likely not coming until 2018 at earliest