by Alex Chris45 Comments Performing a search engine optimization audit (SEO Audit) of your website is important for many reasons.First, you can identify problematic areas that need improvement and create an action plan to correct them and second, a good SEO audit will keep your website up-to-date with the latest developments in search marketing and on top of the competition.What is an SEO audit?Before getting into the details on how to perform an SEO audit, it is necessary to explain what is it and what to expect from it.THE COMPLETE SEO GUIDE A step-by-step guide on how to increase your traffic in 60 days or less. Learn how to practically build a successful website or blog.The ONLY SEO Guide you will ever need to read!DOWNLOAD NOWAn SEO audit is a process for evaluating the search engine friendliness of a website in a number of areas.The SEO auditor will check the website against a checklist and come up with recommendations of what needs to be fixed (because it is … [Read more...] about How To Perform an SEO Audit of Your Website (Checklist Included)
Seo audit 2018
Sep 19, 2018 by Kristien Matelski Search Engine Optimization Vizion Interactive A technical search engine optimization assessment of a site is absolutely essential if you want to maximize SEO efforts and see subsequent benefits. Technical SEO is all about communication to the search engine via page response headers, information architecture, cross-linking, and more. It comprises everything that affects a search engine’s ability to find, crawl, and index content—and then interpret it the way you want it to interpret it. For these reasons, conducting a technical SEO audit is an essential task, but sometimes SEOs can be too focused on approaching an SEO audit as a checklist, rather than as an analysis of communication between a site and a search engine. I have included four critical areas that may or may not be on the average SEO list to analyze during a routine technical SEO audit and the questions that you should ask and answer in detail to ensure no stone is left … [Read more...] about 4 Essential Areas to Analyze During Your Next Technical SEO Audit
Properly defining what an “SEO consultant” is and what they actually do is critical for fulfilling your company’s SEO needs. An SEO consultant can help you grow your company in few different ways. 1. General SEO Advice SEO consultants can be called on to answer all your burning SEO questions. Sometimes you don’t need a full-on SEO analysis and roadmap. Sometimes you just need to get some targeted questions answered by an expert. 2. Analyze an Existing SEO Campaign The most common use of an SEO consultant is to analyze existing campaigns and develop a strategy for improving them. Typically a consultant will perform an SEO audit and then create a list of actions based on what will have the highest impact. Then, all you need to do is execute on these actions, track performance, and stay in touch with the consultant as questions or challenges arise. Having a second set of eyes (especially someone who’s probably already experienced whatever challenge … [Read more...] about What Does an SEO Consultant Actually Do?
2018 has been an eventful year for the SEO industry.In this article, I’ll share both things that I’ve learned and important developments that are worth emphasizing.1. This Year’s Google Updates Were Unparalleled (And No One Really Knows What Changed)Search engines have been rolling out updates since the early days of the industry — nothing new there.We’ve seen big updates such as the Panda and Penguin updates, which had a massive impact.And yet still, the frequency and complexity of the Google algorithm updates we’ve seen this year are unparalleled.And sometimes, while SEO pros are scrambling to figure out what an update was all about, it’s being rolled back as fast as it was rolled out!The SEO game has changed for good.I think AJ Kohn’s recent article “algorithm analysis in the age of embeddings” supports that.Google’s algorithms have gotten so complex that no one really knows what was changed.SEO isn’t about … [Read more...] about 7 Things I’ve Learned About SEO This Year
Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big change, but don’t freak out,” Illyes said. SEOs and webmasters have been wondering and waiting for a couple of years now for news on when the mobile-first index will roll out. Illyes wasn’t able to give an exact answer to that question today. “We don’t have a timeline for the launch yet,” Illyes said. “We have some ideas for when this will launch, but it’s probably many quarters away. Our engineers’ timeline was initially end of 2017. Right now, we think more 2018. ” He also emphasized that Google wants to roll out the mobile-first index in a way that doesn’t hurt non-mobile-friendly sites, and that could make a complete launch take even … [Read more...] about Google’s mobile-first index likely not coming until 2018 at earliest