So you’re going to redesign and relaunch your website. Congratulations! That’s certainly a major undertaking. But before your relaunch is live, you may want to perform an SEO audit, just to be safe. A proper SEO audit identifies potential SEO pitfalls prior to launch, giving you time to get issues fixed before you replace your current website. Unlike a general SEO audit on your website, an audit for a relaunching site is a bit of a different animal because you’re looking at and comparing two different sites: the old site versus the newly designed site. Relaunch audits also come with their own set of challenges. Many of the tools used to perform an audit require a website to be accessible on the web to scan the site, but when you’re doing a redesign, the new website may be hidden behind password-protected gates or may be on an internal server, inaccessible to these tools. When performing a relaunch audit, I break it down into two main pieces: pre-launch and … [Read more...] about Relaunching your website? Don’t forget an SEO audit!
An SEO specialist’s job is never finished—you could spend a lifetime tweaking your website, and you’d still find something to improve. But for those of us who don’t have a lifetime to spend split-testing every element, I’ve created this 15-minute guide for auditing your website. Note: For this guide, I used the latest version of my tool, WebSite Auditor, to crawl my website, analyze site errors, fix broken links and redirects, review my title and meta tags, optimize on-page content and images, etc. I use this software instead of separate crawling, keyword research, and link analysis tools, but you can follow along using your favorite auditing tools instead. 1. Crawl and Audit Your Website Quick audits are helpful, but comprehensive audits are invaluable when it comes to the health of your website. Start crawling your website by entering its URL into your favorite SEO crawling tool. Make sure that your crawling tool is capable of scanning every resource on … [Read more...] about A Quick 15-Minute SEO Audit: Back to Search School
You and I are in the business of optimizing websites and helping businesses grow. And, as a reader of SEJ, you understand the importance of high performing websites to serve your web visitors. Things like page speed, the accuracy of keywords to content match, relevancy from links, overall user experience, call to action clicks and forms engagement. However, what I’ve seen over many years now is that most of the website optimization strategies begin with a technical audit. They miss the most obvious aspect of audits: the customer. Since we buy with emotion and justify with logic, let’s review an alternate, complimentary beginning. Tech is OK, But Not at First A fast page SEO audit will typically point out things like: Robots txt file use Sitemaps Title tags, meta description, headings 404 error pages Redirects Duplicate content Page speed analysis Schema markup Crawl errors Mobile friendliness Link neighborhoods Social platforms Domain and page authority Software Tools … [Read more...] about Convert Your Traffic Using Emotional SEO Audit
SEO audits. I love ’em and I hate them. There is nothing more gratifying than uncovering that one issue that’s keeping a client’s site from performing well. The downside is that it can be very time-consuming. Everyone has their own methods and checklist when doing an SEO audit. Editor’s Note: To learn more about website audit and its various aspects check out this SEJ Marketing Think Tank webinar recap, or watch the video below. Sometimes we get into a rhythm and never think beyond our own checklist. Adding to your checklist is the key to an effective audit. Especially when new technologies and advancements in search become commonplace. Three years ago, you had to check and verify Google authorship to ensure it was set up correctly, today not so much. If you work with a client that is having issues with stories showing up in Google news—your checklist will be different from that of a standard SEO audit. In some cases, something very simple can cause a … [Read more...] about 7 Simple but Overlooked SEO Audit Tips
Unlike a traditional audit, this one is performed solely for marketing purposes. A properly done SEO audit should give you a better insight into your website, individual pages and overall traffic. It is a great way to improve performance allowing you to rank better in the SERPs. According to gotchseo.com, an audit should be performed: At the beginning of a new project At the beginning of a new quarter But, like most other things, you have to take this with a grain of salt. Yes, an SEO audit helps us determine how our website is performing. But, if you are a small website, you do not have to overdo it. Concentrating on stats can be a waste of time especially if there are other things that you have to take care of. But, if you are medium sized website and you noticed drop in traffic, perhaps it’s better to perform a timely audit and discover the root of the problem. Performing an audit for audit’s sake is a waste of time. Audit strategy Before anything else, you need to … [Read more...] about SEO audit: a complete guide to the basics