Sites generally have different types of pages that they don’t want to have search engine’s index. This could be because these pages are unlikely to convert or aren’t a good experience for users to land on, like a “create an account” or “leave a comment” page. Or it could be because the page is not intended for Web browsers, like an XML response to an API call. … [Read more...] about A Look At Search Engines & SEO Best Practices
Seo best practices for landing pages
Well, it may be too late if you already have a website, but if you’re building a new one, don’t overlook the impact of an exact-match or partial-match domain. … [Read more...] about 7 Basic SEO Best Practices You Can Learn from Huge Travel Brands
Permanently 301 redirect expired product URLs. If the expired product is replaced by a newer model, using a 301 permanent redirect from the older page to the newer model’s URL tells Google you want this page ranked instead. Your SEO value will be retained. Redirect to parent category. The underlying intent is to solve a visitor’s problem. If you have other relevant products that serve the same purpose as the expired item, you can direct visitors to the parent category. Permanently delete the expired product’s pages, content and URLs. When you have no closely related products to the one that’s expired, you may choose to delete the page completely using a 410 status code (gone) which notifies Google that the page has been permanently removed and will never return. Reuse URLs. If you sell generic products where technical specifications and model numbers are not relevant, you could reuse your URLs. That way you will preserve the page’s authority and … [Read more...] about 17 SEO Best Practices That Could Double Your E-Commerce Sales
Search engines understand that the mobile-friendly versions of your webpages are just that and not duplicitous content that could penalize your brand’s search rankings. Make sure search engines’ mobile content crawlers are directed (via setting the user agent) to the same mobile version that users are sent to. Doing so avoids content and penalties, such as cloaking. … [Read more...] about Mobile SEO Best Practices
Given that, there’s no reason to leave the canonical tag off the mobile homepage, even if the content is slightly different. I’m waiting for Google’s confirmation or further testing is done before implementing on my own sites, but theoretically the canonical tag can be placed on mobile equivalent pages now, even if the content isn’t exactly the same. … [Read more...] about Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?