On this, my maiden voyage as a columnist here at Search Engine Land, I’m going to rant about the empty buzzphrase “best practice.” Nothing like a little rant to get things started, right? This column is called Industrial Strength, with topics centered on search and social media marketing in the enterprise. While “best practice” talk is prevalent at every level of marketing, the consequences of this type of thinking hit especially hard at the enterprise level online, where the scope is large and the change continuous. “Best practice” is a stale buzzphrase that offers zero competitive advantage. There, I said it. SEO best practice in the enterprise? To me, that is nothing but useless marketing-speak. It doesn’t say anything about creating a competitive advantage in search, and it barely scratches the surface of SEO—especially industrial strength SEO, the focus of this column! Important disclaimer: in-house SEOs work hard to train … [Read more...] about SEO “Best Practices” Are Bunk
Seo best practices google
Now that the holidays are upon us, we all probably could use some cheering up. So I thought I’d have some fun with our favorite search engines: Google, Yahoo, Bing, YouTube, and Blekko. At Nine By Blue, I have been developing software that automatically checks sites for technical SEO best practices. Normally we run it on our clients’s sites to quickly check for issues and monitor them for any future problems. But I was curious to see what I would find if I pointed the software at some typical pages on the search engines’s sites and then compare their implementations with the technical SEO best practices that we typically recommend. Below is a list of some of the issues that I found in no particular order. Disclaimer #1: This list is intended to point out how difficult it is to fully optimize a site for SEO, especially large-scale enterprise sites. I’m not claiming that I could have done any better, even if I had full control of these sites. Disclaimer #2: Yes, … [Read more...] about A Look At Search Engines & SEO Best Practices
According to the 2012 MarketingSherpa Search Engine Marketing Report, of all SEO tactics available, “content creation works the best, but takes the most work,” says Kaci Bower, Research Analyst, MECLABS. B2B Internet marketers need new content to enforce and build upon keyword strategies, acquire links, and attract attention in social media. In my experience, effective SEO-centric content creation requires planning on both the long and short term impact, and a strict attention to detail. With a myriad of responsibilities on the B2B marketer’s plate, it certainly is not uncommon for details to be missed and corners to get cut. Some of the SEO best practices I see get missed: Optimization of key page elements (HTML titles, meta descriptions, etc) Cross-links between relevant content assets Share-friendly icons and functionality Social media and traditional link building outreach With a little assistance from Help a Reporter Out, here are four examples of B2B content … [Read more...] about 4 Examples Of B2B Content Marketing Executed With SEO Best Practices In Mind
Google did not just tell all of you to make your sites responsive. Actually they did, but that’s not all they said. At SMX Advanced, Pierre Far of Google announced something else as well. Responsive Web design is Google’s preferred option he said, but only if it’s best for a site’s users. You may think this is trivial, but it’s not. Just ask the sites hit by Panda and Penguin how important paying attention to users is for sustainable SEO. Google Gives Clearer Guidelines On Mobile SEO, But Still Some Questions Let’s review. In the overview of Google’s recommendations for smartphone sites, Google now says the following: Google recommends webmasters follow the industry best practice of using responsive Web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device. If responsive design is not the best option to serve your users, Google supports serving your content using different … [Read more...] about Does Google’s Mobile SEO Preference Change Mobile SEO Best Practices?
There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer. It’s fair to say that mobile search is quickly moving out of the Stone Age and into the digital age. That’s the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective mobile SEO, the paper offers marketers a step-by-step guide to delivering effective mobile search campaigns. The tips range from the simple (e.g., understanding the differences in how people search on mobile devices compared to their searches on desktops) to the complex, such as best practices to ensure a site’s mobile content can be properly viewed and crawled by search engines. Below are my top-10 tips … [Read more...] about Mobile SEO Best Practices