The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
Seo check my website
on-page optimization – covering the actions that can be done on the pages of the website itself, factors that are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML codes, meta tags, keyword placement or keyword density. off-page optimization – covering the activity that is off-site and is not controlled by you. Examples of off-page optimization include things such as link building, link popularity or link authority. When it comes to optimization, Google says NO to off-page optimization and YES to on-page optimization. By this, Google is telling us that one should not try to alter the rankings by manipulating the external metrics of the site. If you’re using on-page, you are free to do anything you can in order to grow your ranking organically; anything as long as it doesn’t imply excessive keyword repetition, duplicate content or any other black hat SEO technique. … [Read more...] about SEO vs. Over Optimization
There is a lot to know What you don’t know can hurt you when it comes to SEO. Going forward, it’s important that you also keep up with the latest changes in SEO best practices — otherwise, your future optimization efforts might fall flat. … [Read more...] about 9 things most people don’t understand about SEO
Be sure to download your backup files to protect your assets in case of an unseen disaster during the relocation. Complete your move before canceling any hosting plan to protect your files and database information. Once you are confident in the transition of your website data, ease back on monitoring data so you can focus on promoting your site and maintaining SEO through content and optimization based on user trends. … [Read more...] about SEO Strategy During A Website Redesign Or Migration
In many cases, you get unlimited hours. Monthly plans free you from the confines of an hourly structure. Often, this means that the SEO firm will be devoting much larger portions of time to getting results for you. There are generally no excuses for lack of results. With monthly plans, the SEO firm can’t claim that they didn’t have enough budgeted time to complete the intended goals. Especially if they do projections. Conversations do not end after hourly rates are exceeded. You won’t have to worry about the SEO firm “clocking out” when your allotted hours are up or checking their watch with a monthly plan. If more hours are needed to accomplish a task or continue a conversation, you’ll be able to continue in most cases. Generally, there is a better client-agency relationship. As mentioned before, with monthly rates you have the opportunity to develop a long-term relationship. And as you get to know each other better, you can better synchronize … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?