The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
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on-page optimization – covering the actions that can be done on the pages of the website itself, factors that are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML codes, meta tags, keyword placement or keyword density. off-page optimization – covering the activity that is off-site and is not controlled by you. Examples of off-page optimization include things such as link building, link popularity or link authority. When it comes to optimization, Google says NO to off-page optimization and YES to on-page optimization. By this, Google is telling us that one should not try to alter the rankings by manipulating the external metrics of the site. If you’re using on-page, you are free to do anything you can in order to grow your ranking organically; anything as long as it doesn’t imply excessive keyword repetition, duplicate content or any other black hat SEO technique. … [Read more...] about SEO vs. Over Optimization
8. There are many different specialties in SEO Search engine optimization is a broad online marketing channel that includes a handful of niche disciplines. There are SEO practitioners who specialize in technical SEO, link building, content marketing, local SEO, international SEO and more. … [Read more...] about 9 things most people don’t understand about SEO
There are a number of online tools, such as Screaming Frog, that you can use to crawl your website and help create this list. After an automated report, it is important to manually review your list and sync each page with a URL on the new site. If there are fewer pages on your new website, make sure every page on your current site is being directed towards a new, live page. Additionally, be sure to review all subdomains to ensure all URLs are accounted for before migration. … [Read more...] about SEO Strategy During A Website Redesign Or Migration
One lump sum is all you need. Project-based SEO can help businesses maintain a fixed and predictable budget for their SEO needs without requiring an ongoing payment plan. This is especially useful for a business with a limited budget for SEO or that is looking to control costs. This pricing structure offers a clear contract. With project-based SEO it can be easier to know that you are getting exactly what you paid for with no surprises. Either the project is completed or it isn’t; there’s no uncertainty over where the time and energy is being spent (as long as the contract is correct as far as expectations and deliverables). It allows you to focus on a particular aspect of your SEO. If you already have a sense of where you SEO strengths and weaknesses are, you can invest in the particular area that needs the most help. The timeline can be more straightforward. If you have particular project goals in mind, you can work with the SEO firm to establish exactly how much time … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?