The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
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Google’s Opinion on Website Optimization Search Engine Optimization vs. Over Optimization How to Approach Unoptimized SEO Strategic Growth Strategies for Unoptimized Web Pages Verify the Indexability of Your Pages Check Website for Duplicate Content Implement Social Protocol Meta Tags Correct Any Mistakes Associated to the Linking Structure Fix any Broken Links and Resources Improve Your Mobile and Desktop Performance Try Link Earning for Unoptimized SEO 1. Google’s Opinion on Website Optimization Undoubtedly, the search industry has changed a lot lately and SEO was forced to constantly adapt to these never-ending changes. … [Read more...] about SEO vs. Over Optimization
There is a lot to know What you don’t know can hurt you when it comes to SEO. Going forward, it’s important that you also keep up with the latest changes in SEO best practices — otherwise, your future optimization efforts might fall flat. … [Read more...] about 9 things most people don’t understand about SEO
Be sure to download your backup files to protect your assets in case of an unseen disaster during the relocation. Complete your move before canceling any hosting plan to protect your files and database information. Once you are confident in the transition of your website data, ease back on monitoring data so you can focus on promoting your site and maintaining SEO through content and optimization based on user trends. … [Read more...] about SEO Strategy During A Website Redesign Or Migration
You may not see results as quickly. SEO often requires more time than most companies imagine before they see a return. As a result, many are upset when they discover that they may not be able to accomplish their intended goals without exceeding their set hourly limit. You could run up a larger bill than your budget. Hourly rates can escalate quickly, especially if the work needed to optimize your business is more involved than you initially thought. What happens in an all hands on deck situation? Many SEO services can call for a coordinated group effort to get results. With an hourly structure, each employee generally logs their hours separately, even if they are working on a task as a team. Thus, an SEO firm may be limited in the amount of manpower they can devote to your project if they have a limited number of hours to work with. You could end up with fewer hours when accounting for service fees. If there are service fees associated with the SEO strategy your business requires, … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?