SEO Audits: Either manual overviews performed via a checklist you maintain, or tools that can audit common issues with sites automatically.Consultation: Sales meetings you can use to go over a site audit and discuss what services might be necessary, what are optional, what you recommend, and what pricing may be.Strategy Reports: A report based on an audit that you can prepare; a sort of roadmap for SEO improvements. These can be contingent on signing a contract, or can be an expensive guidebook to give an in-house SEO team.Website Optimization: The actual service of crawling through the website making improvements. You can scale this based on services delivered; simple changes to meta data and basic code improvements can be cheap, while more detailed script repairs, security overhauls, or website migrations might be more expensive.Content Improvement: A huge part of modern SEO is tied up in content, so offering a content production and editing service can be very lucrative. Provide the … [Read more...] about What Do You Need to Start Your Own SEO Company?
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For the past three years, every study I could find reported that visitors spend nearly double the time on Facebook as they do on Google. But to be fair, that makes sense. Facebook is designed to be a place of sharing whereas Google has traditionally been a site where you find the information you need and leave. And for years, Google tried to make your searches even faster, through improvements such as Google Suggest/Autocomplete, and Google QuickScroll. … [Read more...] about The Brave New World of SEO: Beyond Websites
Hopefully it’ll be published this August. I’m finishing the secondary editing, I’ll bounce it to another editor and then I’ll be the final editor. The layout and cover design will be done next week. After that, it’s just a matter of costing and paper picking with the printer and we’re good to go. Soft copies will be out sooner though and will be colored, so I think it’s better to get the soft copy. It’ll be on my website’s sidebar when it’s available for purchase. … [Read more...] about Tips of Starting an SEO Company: Interview with Sean Si
The action is based on the fact that, at the time that the Defendants were promoting this marketing scheme to the Victim Firms, they knew that the techniques they proposed to use were in violation of the guidelines already well-established and published by Google; knew that Google was moving rapidly to crack down on violators; knew that use of these techniques would not only fail to enhance the likelihood that the Victim Firms would rise in Google’s rankings but would actually be downgraded to the point where the websites being used by the Victim Firms would become “contaminated” for search engine purposes; knew that they intended to use automated programs rather than direct personal effort to create the appearance that links to the Victim Firms webpages (the key to rising in search engine rankings) were being generated in the numbers represented; and knew that they intended to cloak their schemes in allegations of “trade secrets” to avoid the balance of … [Read more...] about Law Firm Sues Their SEO Company For Using Spammy Tactics
There are some signs that are not as apparent as the examples given above. One sign that it is not a professional optimization company may be their attempts to hide their optimization techniques and strategies. This does not imply that for a company to be legitimate they must plaster their techniques across their website for all of their competitors to take. Instead, if you are speaking with an optimization company, and they are hesitant, or simply refuse, to divulge their optimization process, there is a good chance that there is no optimization process. … [Read more...] about Spotting a Phony SEO Company