8. Try to Track Competitor Ad SpendIf you’ve done everything you can to optimize your website and you’re still getting beat in the SERPs, it’s possible that your competitors are simply outspending you and using paid traffic campaigns to generate conversions and sales. … [Read more...] about SEO Competitive Analysis: The Definitive Guide
Seo competitor analysis tools
While 1Up Box doesn’t have a blog (and they might not have any interest in producing content), I would notify them that the opportunity exists. There is a dearth of popular content within 1Up Box’s niche, and they have a chance to be the first to market here and build a community. It would require an investment of time and resources, but a strategic content initiative could win 1Up Box a share of the greater audience. … [Read more...] about Search competitor analysis: backlinks, keywords and pages
Matt McGee is the Editor-In-Chief of Search Engine Land and Marketing Land. His news career includes time spent in TV, radio, and print journalism. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. Matt is a longtime speaker at marketing events around the U.S., including keynote and panelist roles. He can be found on Twitter at @MattMcGee. You can read Matt's disclosures on his personal blog. You can reach Matt via email using our Contact page. … [Read more...] about SearchDNA Joins Crowded Field Of Link Analysis Tools
6. Grow Your List! Growing a list is eminent for new business owners who are seeking to get the word out to the appropriate people. You could have the best content out there, but if no one notices it, your company isn’t going to improve at the rate you aspire. By encouraging free informative content such as ebooks, online seminars, and tutorials in swapping for your leads’ email addresses, your contact list will expand normally. … [Read more...] about SEO and Content Marketing Tips for Small Businesses
Once the potential competitors have been gathered from different relevant sources it’s time to validate them, by analyzing and filtering and find out which of those are already in good ranking and to which degree we have to target for the same set of keywords. Keyword research has also to be done at this stage and the target keywords have to be added as and when possible to the document for better results in the optimization. … [Read more...] about What is the Best Way of Competitor Analysis in SEO?