In fact, if searchers don’t find what they are looking for within a few seconds of landing on your page, they often leave. Which means you have to make sure you do everything you can to confirm your page is the right one. … [Read more...] about How to Make SEO & User Experience Work Together
Seo does it really work
Don’t take that as me saying it’s all Google’s fault. I’ve grown weary, so … [Read more...] about No, Advanced SEO Does Not Mean Spamming
And you know what? There’s not a whole lot you can do about that. Now that doesn’t mean that you shouldn’t pay attention to any of your keyword rankings (though there are dozens of reasons why you shouldn’t). But if you’re compelled to monitor rankings, don’t consider minor shifts as being significant. They’re not. Heck, most of the time you shouldn’t even stress over major shifts. So often these are just temporary hiccups that soon correct themselves. … [Read more...] about 10 Useless SEO Worries (Part 2)
Example: One of our clients, a beauty-products retail site, came to us with a small budget. We took them on as a client because we saw opportunity for them to expand their market. However, right away we had a scope-creep issue. They had big plans, moved fast, and wanted us to be involved in every move they made. For about two months, our analysts were working double what the contract paid for. In month three, we nailed down a project plan for the next 90 days that included goals and deliverables. Regularly we show the client this rolling 90-day plan so they know what to expect. Now, if they throw in a new request, we ask what part of next month’s project plan they’d like us to table to make room. … [Read more...] about 5 Reasons Your SEO Consulting Project Is Failing and How To Turn It Around
This is one element of quality score that is necessary, but that I disagree with. It means some mistakes or gambles on split testing can have a negative impact on all of the rest of your ads, making your budget cover less, meaning you have less to work with to improve. Thankfully, it’s not so oppressive that it’s impossible to work with. You can’t get such a low quality score that it becomes impossible to run ads at all. … [Read more...] about Does Your Website’s SEO Affect Your AdWords Quality Score?