Put simply, UX is important in every part of our daily lives, probably more than most of us even notice. Let’s walk through an example. The 2000 U.S presidential election was extremely contentious. Here are the results: Pay attention to the highlighted “Electoral vote” and “Popular vote” statistics. In the United States, the president wins by getting a majority of electoral college votes. Each of the 50 states has a number of electoral college votes and whichever candidate wins your state gets all of the electoral college votes from your state. The election that year came down to the state of Florida and its electoral college votes. George Bush won the state by 537 votes out of almost six million votes. Crazy! It gets even more interesting. Here is what a ballot looked like in a county in Florida that year: If you were voting for George Bush, which button would you press? The answer is the button marked with an A. Easy. What would you press if you … [Read more...] about UX: What Is It And Why Does It Matter?
Seo does it really work
Remember the movie Old School with Vince Vaughn and Will Farrell? Yeah, me neither. That's because, while I'm sure the movie has some funny scenes, it just didn't have the staying power of, say... Tommy Boy. Of course Tommy Boy had a very distinct advantage out of the gate... it didn't star Will Farrell. You really can't come back from that kind of thing. In the SEO world there is "old school" and then there is "old school SEO nonsense". In case you haven't figured it out, in my world, the "old school SEO nonsense" stars Will Farrell. In your world, it might star Colin Farrell, Lindsay Lohan, or the entire cast of Big Bang Theory--all viable alternatives. Like the actors noted above, "old school SEO nonsense" gets a lot of buzz, but underneath the surface, there just isn't anything there. People are drawn to it like a mosquito to a bug light because it feels safe. It looks easy. It's simplicity wrapped in a complexity. But, in the end, it's hollow, useless, and generally leaves you … [Read more...] about It Isn’t “Old School SEO” If It’s Just Nonsense SEO
We’re often told to create amazing content because it will naturally benefit us and bring us social shares, new customers, increased visibility, links and more. However, much of the amazing content that gets noticed and mentioned in analyses is from big brands that have the money and resources to hire a pro. While that’s definitely helpful for anyone who wants to learn more, sometimes it’s nice to look at content that’s created by someone who isn’t a professional content creator and who made it simply to create something useful, rather than for a sales or rankings-driven motive. Content At Its Best Let’s take a look at a local small business article that, in my opinion, is everything it should be. Top 10 Swimming Holes Around Boone NC I found this piece when I was looking for a nice swimming hole near Boone for my own vacation, and since I’m a jaded marketer who understands that the top results aren’t always the most relevant, I … [Read more...] about What Does It Really Look Like?
Controversies regarding SEO are probably as dated as the methodology itself, and performance-based SEO couldn’t really make its place as an exception, not completely at least. The problem is many agencies who offer performance-based SEO are more concerned about optimizing their own profit than focusing on the businesses of their clients. Also, SEO has drastically changed in the last few years, and many companies still resort to ancient SEO practices that are no longer appreciated by search algorithms. Moreover, we always have a few bad apples in the bucket! Why Do Agencies Promote Performance-Based SEO in the First Place? The reason is actually quite simple. Choosing a performance-based SEO plan is relatively easy to sell, as prospects view it as a safe option to gain enhanced search placement. SEO companies, capitalizing on this inherent feeling, market PFP SEO as a “risk free” plan, solidifying that trust. The whole equation works in the favor of SEO companies and … [Read more...] about Performance-Based SEO: Is it Really Risk Free?
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?