Looking for B2B keywords? What do you do when conventional keyphrase research tools do you wrong? Here’s what I mean. Last February, I spoke during AWAI’S Web Content Intensive (woot — what a fun event!) During my presentation, a woman asked how she could find reliable keyword research metrics for her niche B2B. Her problem? Conventional research tools, like SEMrush, told her there was “no data” for her B2B keyphrase searches. The offering was so niche, and the keyphrases received so few searches, that conventional keyphrase research tools didn’t help. Maybe that’s happened to you too. B2B keyphrase research is quirky. I’ve discussed before how many B2B searches receive low search volume. One keyphrase may drive just 20 searches a month — but, those searches represent a highly-focused and motivated audience. You won’t necessarily see high numbers with B2B keyphrase research, but that’s OK. The keyphrases are often … [Read more...] about What If B2B Keyphrase Research Doesn’t Work?
Seo doesnt work
Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations they would have with the budget they were willing to spend. Rankings could be achieved, but growth would be slow. It wasn't long before the client started noting the "slow growth" of their pet keywords and wanted to know what else could be done about that. We started talking about Link Building and the investment needed in order to do it effectively. Unfortunately, all it came to was talk and no action. Over the course of a year, we saw some very competitive terms move up in the rankings, but few hit the first page. With the budget we had, it was really an impressive feat. As the 12-month contract came to a close, the client again started talking about increasing their budget for the next year. We gave them a number of options, all significantly more expensive, but also options that we were confident would get results. … [Read more...] about Why Small Minded and Small Marketed SEO Doesn’t Work
SEO - at least good SEO - doesn't fit nicely into a box. It can't come prepackaged, predetermined or wrapped nicely with a cute little bow. SEO can barely be predicted! It can't ever be guaranteed*, and it isn't a magical way to reach the next billion dollar IPO. (*Technically you can guarantee a certain result, but those who do typically offer enough small print to make any such guarantee basically useless.) Put simply, SEO is fluid. It needs room to maneuver, to expand, to contract, to change based on the particular needs of any given time. Which means, putting an SEO into a box can be quite messy, but some form of containment is a good thing. Getting a quote for SEO can sometimes be like getting a quote to get someone to mow your lawn. Sounds simple, right? But as soon as quotes start pouring in, you realize how many options there are. One person gives you a quote for mowing the lawn, another gives you a quote for mowing and trimming around trees. Someone else adds in weeding … [Read more...] about SEO Doesn’t Fit Into a Box, But Does Need To Be Contained
If you go to Google.com and type “hamburgers,” “shoes,” “candy,” “grills,” “beer,” and hundreds of other terms of ambiguous local intent, Google will almost always show you local results on a map that’s tied to your IP address. But type in “seo,” “seo company,” “web design company” and several terms related to these two types of businesses — heck, go ahead and specifically add in a city name like “seattle” or “houston” or wherever, and even include the state abbreviation like “wa” or “tx” — and Google will almost never show you local results on a map. Why does Google have it out for web designers and SEOs? That question has been going around for nearly two months, particularly in this thread in the Google Maps Help Forum. And, as Barry Schwartz reported on Search Engine Roundtable, Google employee “Joel H” … [Read more...] about Google Doesn’t Want Searchers To Find SEOs & Web Designers
So, you’ve patiently built your brand as a local market .com TLD (in the UK, Germany or elsewhere) and, over the last couple of years, built a great reputation for service quality and hitting delivery deadlines with your niche products. Well done! Requests for your company’s products have gone through the roof in your local market and you’re looking to expand. Unfortunately, your local market is also now saturated and you need to reach out to new countries to maintain your growth—particularly the US, as you can easily extend distribution and it’s a huge market. However, budget is limited and your cash flow is tight after all the recent growth so you’re limited in what you can do over the next six months. But you’ll be able to ramp up after that, assuming you get returns from your initial work. Sound familiar? It’s increasingly common, defines a new type of business and is a real challenge for many of our new clients and is a fast trending … [Read more...] about Multinational SEO That Doesn’t Break The Bank