Is typing in “SEO” the same as typing in “search engine optimization“? Not according to the data in AdWords. The queries in the search engine optimization data set are quite different than the data in the SEO data set. This was a bit of a surprise even to me. It turns out that there is much more variable traffic in the search engine optimization data by a 4-to-1 margin over an SEO search. Search engine optimization: 125 million monthly searches. SEO: 30 million monthly searches. The Search Engine Optimization group has 25 categories of behavior. The SEO group has three fewer search behavior categories. For example, there is no traffic for the advertising, business and search engines categories. So, what do these differences mean? I’ll start by comparing the search traffic head-to-head. For example, in this view you will notice that location-based searches are much more prominent in the SEO group, while product development queries are almost … [Read more...] about SEO vs. Search Engine Optimization Queries
Seo engine optimization software
Keywords keywords keywords. As SEO and search engine advertising professionals, we live in a sea full of keyword phrases. One of our jobs is to come up with keyword lists and apply them to websites. A search engine advertiser will use a keyword list to determine ad purchases, ad copy, and landing page content, and an SEO professional might use the keyword list to architect a website and generate future content ideas. There are a number of free and paid keyword research tools at our disposal. Of course, as a search usability professional, I use many of these keyword research tools all of the time…but not in the way one might think. However, keyword research tools do not tell me why a web searcher formulated specific queries. I have listened to many colleagues present their reasons for keyword usage. A search engine advertiser's opinion? Well, then I am listening to the mental model of a search engine advertiser, not a web searcher. A search engine optimizer's perspective? Now I am … [Read more...] about Using Scenarios in Search Engine Optimization (SEO)
“What is your SEO archiving plan?” Do you know what the typical response is? Stunned silence. Then I ask another question: “Who is in charge of archiving your blog content as well as your corporate website content?” Do you know what the typical response to that question is? Continued silence. More stunned expressions. People looking at each other to see who might have the answer to that question. You see, to too many people, SEO is all about keywords and rankings and freshness and the latest flavor-of-the-month tactic. A topic like archiving does not appear on an SEO professional’s radar until a specific situation arises, such as a site redesign or a migration to a new content management system (CMS). The Costs Of Not Having An Archiving Plan Long time Linking Strategist Eric Ward, who also publishes LinkMoses Private, shared this URL archiving horror story with me: “I worked with a client for many years, each month seeking links for the new content … [Read more...] about What is Your SEO Archiving Plan? Search Engine Optimization and Archives.
In my opinion, website usability is similar to search engine optimization: the perceived definition. Many people believe that SEO is simply optimizing a website for search engines. In reality, SEO is optimizing a website for people who use search engines. Saying that you know SEO without understanding searcher goals and behaviors is like saying that you understand math without knowing how to add. Likewise, many people believe that website usability is simply making a website easy to use. Easy to use for whom? The developers? Website owners? Web searchers? SEO professionals? Search engine optimization has fundamenal building blocks. So does usability. Website usability professionals typically measure: Let’s look at each of these items individually and how they pertain to the field of search engine optimization. Effectiveness Contrary to what many search engine marketers believe, website usability is not about ones’ personal opinion. Usability is about achieving objectives … [Read more...] about Website Usability 101 for Search Engine Optimization (SEO) Professionals
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization