The Searchmetrics Suite also delivers the relevant data from Adobe SiteCatalyst, Google Analytics and eTracker. But even though we do everything possible with that: The Searchmetrics data should, of course, also be represented in close association with information from other tools. Even a linked table showing rankings, traffic and the margin of individual products can be incredibly valuable to merchants. … [Read more...] about Big Data in SEO (7): Optimizing processes: saving time and money. –
Seo engine optimization software
Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particular keyword. Search engines analyze text on websites and look for what the internet user searched for; when the keyword is found, the site is returned by the search engine, so the user can check it out and get the information they need. … [Read more...] about What is an SEO Analysis, and Why is it Important?
By having that status, you move up the rankings in the search results and become one of the top results versus someone else who may end up on another page of results altogether. The goal for businesses today is having that coveted, first page spot on search engines. If they can search something to do with their business on Google and find their website on the first page, they’ve reached their goal. If the opposite is true, their marketing team has work to do. … [Read more...] about SEO Marketing: The Best Tools to Market You
Trond Lyngbø is the founder of Search Planet and a senior SEO Consultant. He has over 10 years of experience in SEO, e-commerce, content strategy and digital analysis. His clients include multinational Fortune 500 corporations and major Norwegian companies. Trond has helped grow businesses through more effective search marketing and SEO strategies. He is most passionate about working with e-commerce companies and web shops to develop and expand their omni-channel marketing initiatives. … [Read more...] about The Financial Justification for Search Engine Optimization
Plenty of Web pages rank well and receive qualified search engine traffic without having any keywords in the URL structure. Plenty of Web pages do not rank at all and have keywords in the URL structure. Instead of obsessing over ranking algorithms, SEOs should focus on the searcher experience and how search engines try to enhance that experience. If a content management system allows for keywords in the URL? Then great! Those keywords will be highlighted in organic search results in the even the page ranks. If not? Using keywords in the HTML title tag, meta-tag description, and body text will also result in term highlighting in SERPs. … [Read more...] about Term Highlighting and Search Engine Optimization