share tweet share pin it e-mail share In the article series on “Big Data in SEO” I guide you through the seven topics that are important for enterprise SEO. This is the last part of the series and I will be dealing with the “Management of Big Data” ‒ featuring Reports and Dashboards. One of the biggest risks in the Big Data business is referred to as “information overload”: Too much data can cause just as much confusion as no data at all: Getting too caught up in the details and losing sight of the big picture will inevitably result in failure. Only a well-engineered reporting system can ensure that each person only knows what they really need to know. Data protection is the key requirement… Of course, data protection is another sensitive topic whenever Big Data is concerned. This is because each time huge data collections emerge, there is also a temptation to exploit this data for all sorts of purposes. Even … [Read more...] about Big Data in SEO (7): Optimizing processes: saving time and money. –
Seo engine optimization software
Almost everyone these days knows the word SEO or heard about Search Engine Optimization, even if they know little about what it really is. The purpose of SEO is to make your site more visible in the search engines, making it show up on the first couple of pages when someone searches for a particular keyword. Search engines analyze text on websites and look for what the internet user searched for; when the keyword is found, the site is returned by the search engine, so the user can check it out and get the information they need. SEO is also about improving the site’s rank and raising awareness of the brand and before one can start improving a site’s SEO, they need to conduct a deep SEO analysis. A professional expert is going to conduct the SEO analysis before even quote a price for the optimization project. A complete SEO analysis report is needed to evaluate the site because each website is different and you can’t know just by looking at it. This is only one of the … [Read more...] about What is an SEO Analysis, and Why is it Important?
Jun 11, 2019 by Kristien Matelski Search Engine Optimization Vizion Interactive Ready to market your business through SEO but not sure how to get started? If you’re new to the SEO world, getting started in marketing your business can be difficult. Knowing what steps you need to take and using the right tools are the key ingredients to moving forward with SEO marketing.Having the Right ToolsThe first step in SEO marketing is finding the right tools. SEO marketing software and applications are important to securing the best places on search engines and allowing your audience to find you. Here are a few tools the experts have been using in 2019:SEMRushMozAnswer The PublicSpyFuWoorankMajesticGoogle TrendsSEOQuakeSitelinerFat RankScreaming FrogCORASerpstatThese tools, and more, are great starters for SEO marketing. Some of them have more than just marketing available, but the rest are focused on SEO marketing and helping your business. It’s important to familiarize yourself … [Read more...] about SEO Marketing: The Best Tools to Market You
Every business grows by delivering value through products and services that fill a need, solve a problem or lead to a desired goal. To achieve this, your business must first be visible online to your ideal prospects. Enter SEO. Search Engine Optimization helps with this ‘findability’ problem. SEO can ensure that your business ranks high on search engines, attracts the right customers, showcases your value, and boosts profits continuously. No Business Can Ignore SEO Your prospects use the Web to research purchases. When a health-conscious family makes decisions worth $10,000 over the next 5 years based on information from a Google search, you need to be ‘discovered’ by that family – and millions like them in your market. I conceived the term ‘SEOnomics‘ to meld SEO with economics, a process of maximizing profits and generating big business successes through SEO. Effective SEO interweaves technical elements of website optimization with buyer … [Read more...] about The Financial Justification for Search Engine Optimization
One of the reasons I tend to focus on “organic” search engine optimization (SEO), as an online marketing strategy is that the majority of search results come from the natural spidering process. Admittedly, searchers tend to look at and click on the top results from both the paid and unpaid listings. However, after carefully evaluating Web analytics data and conversion rates since 1995, I find that searchers who are truly interested in purchasing a product and/or service actually dig for information. In other words, they are not impulse buyers and perform a wide variety of searches before making a final purchasing decision. As part of both the searching and buying process, I found that an organic listing’s appearance in a search engine results page (SERP) is very important. In fact, as both an information retrieval graduate student and an SEO practitioner, I have grown to appreciate how SERP design has evolved to improve the searcher experience and to improve … [Read more...] about Term Highlighting and Search Engine Optimization