Enter the page’s URL Click on the Fetch Button. This will tell you if the URL can be reached and if the tool receives any redirects, errors, or security issues. It does not actually render the page. Click on Fetch and Render. This fully renders the page and checks for the errors above. You can fetch pages for desktop or mobile devices, and there are a number of different options for each. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
This line of thinking is not a new one—I certainly am not the first to think to mention it. But, the clarity of this point has recently crystallized for me. By asking for the changes I need done to sites to make them more SEO compliant, I am affecting the user’s interaction with the website directly. Taken to a degree beyond the content on the page, these efforts can influence how contracts get written for content partnerships, and which technologies may be required to transfer content between partners. There are no HTML tags or keywords at this point—this is business development territory, folks. Influencing a product at such an early stage is way beyond SEO. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Answer problems your target audience are having and may search for solutions online. Your content should cover the topics ultimately including references and supporting information Dump keyword focusing and include a natural language to convey your topic. Focus on search term frequency within the content and the importance of those terms to that content … [Read more...] about How content marketers and SEO experts can optimize for RankBrain
I do not think that the above mentioned points require much money and time to give a real boost to your online business. I haven’t mentioned any technicalities whatsoever such as On-Site Optimization, Search Engine Optimization, Paid Advertising and so on. Google can make things happen in two ways – simple way or the technical way! … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
By understanding the goals of your SEO program and clearly communicating what you consider to be the KPIs of your website in relation to the buying cycle of your service or product, your SEO partner should be able to demonstrate their success (or failure). If your SEO expert is a true pro, they will also constantly suggest ways to improve upon your KPIs. … [Read more...] about 3 Questions To Ask Your B2B SEO Expert