By Sean Webmasters, SEO experts, and digital marketers are always looking for new and powerful SEO tools to make their jobs easier and help their clients reach more potential customers. There are a lot of tools out there, but some of them are not as good as others, and some require webmasters to pay a hefty fee to access. But there’s one powerful tool that’s both very helpful and totally free, but strangely not everyone uses it. I know because some of our clients now who have their own IT and digital marketing teams have never heard of it. It’s the Google Search Console (previously called Google Webmaster Tools), and it’s something every designer, SEO expert, and marketer needs to know about. This is an extensive guide to Google Search Console. What is Google Search Console? Google Search Console, or GSC for short, is a tool Google provides for free to help webmasters manage the search function on their website. It contains tools, reports, and other … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. Add to this the ability to take a site from dud to stud in a matter of months with proper, well executed SEO plans, and being an “in-house SEO expert” sounds pretty good. Now, balancing those points is the reality of the daily life of folks in this line of work. There’s the need to change cultures, the need to speak across multiple disciplines within a company, the always-required results from a profession that’s only part science, part art, and the need to extract seemingly divine results from non-existent data to support investments of real time and money. As someone on the … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users. You need to understand that this is an addition to Google’s algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google’s third most important signal contributing to search queries and results. So, with a very good understanding of RankBrain, how do you optimize your content for the future of SEO? #1: Understand machine learning and how RankBrain works Artificial Intelligence is taking over, robots are here to stay. Machine learning is where a computer is self-taught over time. Artificial intelligence is where a computer can be as smart as a human being, … [Read more...] about How content marketers and SEO experts can optimize for RankBrain
This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online. Steps to put your business online: The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Whether you've hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing objectives? 1. Unique Aspects Of Your B2B SEO Plan Evaluate your expert's understanding of your specific B2B market. Ensure that you are not getting a one-size-fits-all solution. While many fundamental elements of SEO implementation remain the same for B2B and B2C websites, make sure your SEO partner understands the ways in which you want to engage your business audience. Specifically, do they understand your customers' research and buying process? Ask your expert about how your SEO Plan and Keyword Map addresses searcher behavior at each … [Read more...] about 3 Questions To Ask Your B2B SEO Expert