When Google was last on your website. Any server errors from your site. Any soft 404 returns (when the server didn’t provide a 404 page even though the URL doesn’t exist). URLs that go to a page that doesn’t exist. URLs that redirected to a page that was irrelevant. URLs that are blocked. Fixing these issues can give your SEO a boost. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Adding SEO work into this mix is tricky business. We’re billed as “SEO experts” as if that title has inherent powers. Recall the “part science; part art” comment I made earlier. Many who do not work in this profession still feel that those who do seem to possess some special knowledge that will work wonders. Granted, increasing traffic by a factor of 2 or 3 IS wonderful, but doing so requires very special circumstances – the perfect storm, if you will. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Once placement of your business on Google Places is done, it is your job to encourage your current customers to take out some time to visit your Google Places profile and provide honest reviews about your products and services. A Google Places account with customer reviews stands ahead of your competitors and also instills a sense of credibility and reliability in new potential customers. The next step is to collate a list of local business websites wherein you can enter your company details. Some useful local business websites can be Yellow Pages, Craigslist, SuperPages, Insider Pages, and others. These websites will help spread your company’s presence online. Make sure you are mentioning your company address and phone numbers in all these local websites so that the potential customer can easily contact or reach you. You should keep your website up-to-date with all the information you want to pass on to your customers. Outdated websites tend to get lost in the overcrowded online … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
By understanding the goals of your SEO program and clearly communicating what you consider to be the KPIs of your website in relation to the buying cycle of your service or product, your SEO partner should be able to demonstrate their success (or failure). If your SEO expert is a true pro, they will also constantly suggest ways to improve upon your KPIs. … [Read more...] about 3 Questions To Ask Your B2B SEO Expert