Enter the page’s URL Click on the Fetch Button. This will tell you if the URL can be reached and if the tool receives any redirects, errors, or security issues. It does not actually render the page. Click on Fetch and Render. This fully renders the page and checks for the errors above. You can fetch pages for desktop or mobile devices, and there are a number of different options for each. … [Read more...] about Google Search Console – The Ultimate Guide to Google’s Tool for SEO Experts
Now, balancing those points is the reality of the daily life of folks in this line of work. There’s the need to change cultures, the need to speak across multiple disciplines within a company, the always-required results from a profession that’s only part science, part art, and the need to extract seemingly divine results from non-existent data to support investments of real time and money. As someone on the inside of this profession, as an “in-house SEO expert” (a moniker I am beginning to wear like a straight jacket), I can tell you—there is no glamour. Sure, bringing in good results through SEO efforts is a good thing, but there is a definite need to manage expectations in this field. … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
You need to understand that this is an addition to Google’s algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google’s third most important signal contributing to search queries and results. … [Read more...] about How content marketers and SEO experts can optimize for RankBrain
This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
By understanding the goals of your SEO program and clearly communicating what you consider to be the KPIs of your website in relation to the buying cycle of your service or product, your SEO partner should be able to demonstrate their success (or failure). If your SEO expert is a true pro, they will also constantly suggest ways to improve upon your KPIs. … [Read more...] about 3 Questions To Ask Your B2B SEO Expert