How important are heading elements to the rankings of webpages by search engines? I’ve seen arguments by people who write about and study search engines and SEO very closely, which often appear written up in “SEO Expert Ranking Lists,” that HTML heading elements ( It’s possible that a search engine might notice when a word or term or phrase appears near the top of a page, or above a wall of text. It’s also possible that a search engine pays attention when those are shown in larger font sizes, or bolder than the rest of the page text, or in a different font than the remainder of the words on the page. But that prominence and that display isn’t really what a heading element is about. HTML has a font size large attribute and property. There’s also a bold property. Any words on a page near the top of that page might be said to be more prominent than others. You can use many HTML element attributes and values and/or cascading style sheet properties … [Read more...] about Heading Elements and the Folly of SEO Expert Ranking Lists
When you hear the phrase “in-house SEO expert” or “in-house SEO,” certain things immediately flash to mind. There’s the glamour bits built around the perceptions fostered from hearing of six-figure salaries, or direct involvement in big projects and depth of contact many in-house search marketers seem to have within the executive workings of their companies. Add to this the ability to take a site from dud to stud in a matter of months with proper, well executed SEO plans, and being an “in-house SEO expert” sounds pretty good. Now, balancing those points is the reality of the daily life of folks in this line of work. There’s the need to change cultures, the need to speak across multiple disciplines within a company, the always-required results from a profession that’s only part science, part art, and the need to extract seemingly divine results from non-existent data to support investments of real time and money. As someone on the … [Read more...] about Are We In-House SEO Experts? Not Really… And Here’s Why
Whether you've hired a search marketing agency or are using in-house resources, how do you know if your B2B SEO expert is doing a great job? Three simple questions that all business marketers should ask about their B2B SEO program are: How does our SEO plan differ from a consumer-oriented (B2C) SEO program? Specifically what B2B SEO methodologies are you implementing? How does the SEO program directly contribute to my business goals and marketing objectives? 1. Unique Aspects Of Your B2B SEO Plan Evaluate your expert's understanding of your specific B2B market. Ensure that you are not getting a one-size-fits-all solution. While many fundamental elements of SEO implementation remain the same for B2B and B2C websites, make sure your SEO partner understands the ways in which you want to engage your business audience. Specifically, do they understand your customers' research and buying process? Ask your expert about how your SEO Plan and Keyword Map addresses searcher behavior at each … [Read more...] about 3 Questions To Ask Your B2B SEO Expert
This article aims to provide valuable information that will help small business owners to leverage the benefits of launching their business online. Is it really easy for them to handle their business and online stuff together? Well… I would say it’s not that easy, though it’s not that much harder as well! Starting a local business and expecting local customers from offline marketing techniques like word of mouth publicity, local daily ads and other offline stuff is understandable but running your business online and targeting customers and sales on the web is another thing and it requires special tactics. I am going to explain some of those tactics in this article that will give you immense knowledge, confidence and determination to get started with your business online. Steps to put your business online: The foremost step is to have a neat and clean website depicting your business specifications and services. Many a times I have seen people giving not much … [Read more...] about Do You Really Need an SEO Expert for your Local Business Website?
Around October 2015, Google announced it would be using artificial intelligence to help deliver its search results. This machine-learning AI system is called RankBrain. Since RankBrain uses machine-learning AI, it learns by itself, consuming web pages and search queries by the second with the intent of delivering the best and most relevant results to users. You need to understand that this is an addition to Google’s algorithm and not an algorithm update such as Hummingbird, Penguin, etc. In fact, it is reported that RankBrain is now Google’s third most important signal contributing to search queries and results. So, with a very good understanding of RankBrain, how do you optimize your content for the future of SEO? #1: Understand machine learning and how RankBrain works Artificial Intelligence is taking over, robots are here to stay. Machine learning is where a computer is self-taught over time. Artificial intelligence is where a computer can be as smart as a human being, … [Read more...] about How content marketers and SEO experts can optimize for RankBrain