Sites that are built as Made-for-SEO Sites, such as the content farms I wrote about in The Rise and Fall of Content Farms (three+ weeks before Panda was released by Google!), are in trouble. Their only reason to exist is to get and commercialize SEO traffic, and they prioritize that over the user experience. Trust me when I tell you that this is not a place you want to be. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
Seo for your website
That’s good reason to incorporate strategic SEO into the DNA of your website structure and information architecture, rather than trying to slap it on later like icing on a cake, when it’s too late to make any meaningful difference to the outcome. The few dollars saved on SEO consulting charges will be wasted several times over as a penalty for having an under-optimized website that leaks money in the form of abysmally low conversion rates and lost sales. … [Read more...] about Strategic SEO & Website Design
In many cases, you get unlimited hours. Monthly plans free you from the confines of an hourly structure. Often, this means that the SEO firm will be devoting much larger portions of time to getting results for you. There are generally no excuses for lack of results. With monthly plans, the SEO firm can’t claim that they didn’t have enough budgeted time to complete the intended goals. Especially if they do projections. Conversations do not end after hourly rates are exceeded. You won’t have to worry about the SEO firm “clocking out” when your allotted hours are up or checking their watch with a monthly plan. If more hours are needed to accomplish a task or continue a conversation, you’ll be able to continue in most cases. Generally, there is a better client-agency relationship. As mentioned before, with monthly rates you have the opportunity to develop a long-term relationship. And as you get to know each other better, you can better synchronize … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
Marcus Miller is an experienced SEO and PPC consultant based in Birmingham, UK. Marcus focuses on strategy, audits, local SEO, technical SEO, PPC and just generally helping businesses dominate search and social. Marcus is managing director of the UK SEO and digital marketing company Bowler Hat and also runs wArmour aka WordPress Armour which focuses on helping WordPress owners get their security, SEO and site maintenance dialled in without breaking the bank. … [Read more...] about SEO & website design: Everything you need to know
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task