Sites that are built as Made-for-SEO Sites, such as the content farms I wrote about in The Rise and Fall of Content Farms (three+ weeks before Panda was released by Google!), are in trouble. Their only reason to exist is to get and commercialize SEO traffic, and they prioritize that over the user experience. Trust me when I tell you that this is not a place you want to be. … [Read more...] about Don’t Fall Into The Made-For-SEO Website Trap
Seo for your website
Conversion rate optimization is an important component of SEO. You can’t simply bring on more traffic. It’s like running ads for a 5 star hotel when you only have crackers and candy ready to serve. Maybe the kids will be smiling, but the adults (with the money) won’t. … [Read more...] about Strategic SEO & Website Design
There is a high level of accountability and transparency. When each hour is logged, you can more easily keep track of exactly how much time is being spent on particular aspects of your SEO campaign. You can allocate time very specifically. This can be particularly helpful if you have a specific deadline to launch a product or website, or if you only want a limited time devoted to different aspects of your SEO. You have a set hourly rate. If you’re working with a limited budget for SEO, hourly rates can make it easier for you to predict costs, especially in the short term. You may get a breakdown of service costs. Hourly rates can often make it easier to break down specific services and determine how much each will cost. … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
We have been thinking about the SEO and web design connection a lot recently at Bowler Hat and have just published a website design planning guide to help in what can be a complicated process. This is a companion piece to that guide that really covers the SEO considerations in far more granular detail. … [Read more...] about SEO & website design: Everything you need to know
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task