Solving these issues often requires contacting the Google My Business support team. Even Gandhi would agree that this experience can test the limits of one’s patience, not to mention their budget. Now, don’t get me wrong — the creation of GMB support has been tremendously helpful, especially in light of the years we spent with no way to get official help with basic business listing problems. However, now that we have properly acknowledged the benevolence of the all-powerful Google, let us discuss the fact that GMB support reps are often poorly trained on their product — and, in cases where they are not located in your country, often unfamiliar with your geo-specific issues. The common result? Really long calls. I’m talking “growing a beard” long. When single support calls can last 30+ minutes, it becomes a huge headache for agencies/businesses to deal with GMB issues for a single location. So imagine managing a GMB program across hundreds, or … [Read more...] about How To Scale Google My Business Support For Enterprises Like A Boss
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It always surprises me how many other professionals I meet and network within the Local SEO community who have little to no knowledge of how Google Map Maker works and how it can impact the small businesses they work with. Many either hate Map Maker or ignore it all together. However, I’ve always found Map Maker to be an awesome tool that can really benefit the Local SEO community if used properly. I’m going to be writing several articles on how I use Map Maker, and I’ll start by highlighting some of the ways the rules for Map Maker are unique. Differences in Rules The rules for Map Maker are different from those of Google My Business (GMB). Many SEOs have a bad first experience with Map Maker because they approach it with the GMB guidelines and think that all the rules are the same. The rules are not the same — and if you aren’t familiar with the differences, you’ll have a less-than-great experience. Here are just a few examples of what is different … [Read more...] about 5 Major Differences Between Google Map Maker & Google My Business Guidelines
Recently, a dermatologist in Hollywood, Florida, hired us for a consultation. He had three listings on Google My Business and wanted to know how to consolidate them. It turned out he actually had five, and the issues they were causing were a bit worse than he had realized. When we started, I made a full list of his duplicates, and this was what we were looking at: An unverified listing for his practice at an old address with 11 reviews. A verified listing for his practice at the current address with 43 reviews. An unverified listing for a doctor who no longer worked there. Another unverified listing for another doctor who no longer worked there. Another unverified listing for the practice at the current address with two reviews. When he contacted me, he was aware of the three listings for his practice but was unaware of the listings for the two doctors who used to work for him. Many people don’t think to look for these, but this is a huge oversight (as you’ll see with … [Read more...] about Why you cannot ignore practitioner listings on Google My Business (case study)
Editor’s Note: Since this column was originally published, we’ve received comment from Google on the matter, which we’ve included at the conclusion of the piece. Google recently posted a blog article raving about how it tackled webspam in 2015. The numbers were quite impressive. The webspam team handed out more than 4.3 million manual penalties last year, which must have been pretty labor-intensive. If only they applied the same efforts when it comes to Google My Business (GMB). Currently, the spam situation with GMB is bad. Spam is everywhere — and other than cracking down on the locksmith industry, Google doesn’t seem to be doing much at all about it. Here are the top four ways spam is flooding Google Maps. 1. Improper business names The Google My Business guidelines state the following with regard to business names: Adding unnecessary information to your name (e.g., “Google Inc. — Mountain View Corporate Headquarters” instead of … [Read more...] about Got spam? Google My Business doesn’t care.
A Google My Business profile is an essential for local SEO. It’s free and will enable you to appear in local search results for queries specific to your products or services. Even broad queries with large volumes are now showing local results which is something small business owners can capitalise upon. We’ve been asking SEO experts for their advice on setting up and optimising GMB listings.. The experts are: How important is Google My Business for local SEO? Greg Gifford: GMB is incredibly important, but it’s going to lose prominence now that they’re removing all location information from the GMB listings. There’ll now simply be a social interface (on a social network that no one is using). But – the GMB dashboard still feeds the info to Maps and the Knowledge Box for a business, so it’s still of vital importance to claim your location and fill out your info. Kevin Gibbons: The increased visibility that Google has placed around Google Local … [Read more...] about How to optimize your Google My Business listing: expert tips