If you did the smart thing and designed an efficient structure as seen on the picture, the next step is to turn it into an even more powerful SEO asset. How? Use anchor texts with keywords. It helps the linked pages to rank for the keywords you use. Don’t have orphaned pages. An orphan page is any webpage on your site that no other page on your site links to it. Users and search engines alike will have trouble finding it, and it won’t rank well. Don’t have dead-end pages. A dead-end page doesn’t link to any other pages, making it unable to pass authority, or help any other page rank higher. Don’t nofollow your internal links. Users can click on any links they can see, but the same is not true for search engines. They can’t “click” on the links marked as nofollow. It’s all right to do this with the outbound links on your site, but not with the internal ones: the linked pages will not be crawled and ranked. … [Read more...] about SEO Guide 2019: Your Strategy for This Year
Seo guide google
Earlier this month Google announced Go Mo, clearly labeled as “a Google Initiative”, as though it represents the official Google position on the value of mobile content and mobile sites. But what is the official Google stance on mobile sites, search and SEO? Will having mobile content help in search results? Many people will claim that Google has offered an official position on mobile search and SEO, but they don’t realize that someone else in Google has offered a different, sometimes even contradictory, position on the subject. How many stances have people from Google offered on webmaster issues related to mobile search? Eight, by my count. 1. Matt Cutts On Mobile Duplicate Content & Mobile URLs In January of this year, Matt Cutts answered a question about mobile SEO and recommended using a mobile URL for testing purposes with URL redirects for Googlebot mobile for the mobile site and Googlebot for the desktop site. He didn’t address smartphone users, who … [Read more...] about Do You Know Google’s Official Stance On Mobile Search & SEO?
The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early days for Google+ and the potential search/SEO benefits of being active there, but there are two recently published guides that go a long way to helping explain what Google is doing and how search marketers (and their clients) can take advantage. On the Conversation Marketing blog, Ian Lurie yesterday published a lengthy article called Google Plus Box Ranking Factors Report. In it, he investigates (with help from a few dozen industry peers) how Google+ profiles show up in the Related People and Pages from Google+ search results of Google’s “Search Plus Your World” feature. Here are some of the takeaways: Fresh content matters: Google+ profiles with no posts within the last … [Read more...] about Two Google+ SEO Guides You Should Read
Google Webmaster Tools can be a powerful ally. But, if you make a mistake or put this power in the wrong hands, it can mean trouble for your search engine optimization. In this post, I provide a basic SEO Guide to Webmaster Tools to help get you started if you aren’t taking full advantage of WMT yet. It is very important to point out that some of these things are more detrimental than others. Also, there could be multiple articles written about each of these tools and reports. This SEO guide to Webmaster Tools is a simple overview with a little insight. Messages: Spam Warnings & Other Notifications Priority: Medium / High Many of us know that Google sends an email to Webmaster Tools if there is an issue with your site. If you don’t check Webmaster Tools messages frequently, you could miss an important piece of information. An example of an important message would be an unnatural link notification. A message such as this could be indicator of a major issue, or it could … [Read more...] about The SEO Guide To Getting Started With Google Webmaster Tools
A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for "sushi", "locksmith" or "nightclub"? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword in their search (such as "Irving Park Plumber") or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages. For example, The Art Studio NY, the top-rated painting school in New York, ranks #1 for local search term "painting classes nyc": The local listing of The Art Studio NY includes NAP (name, address, phone number), Google Map, Google Reviews, hours of operation, website, and directions. This local listing format is very helpful in driving business. So how can we achieve good local search rankings? According to Moz.com, the major local search ranking factors are: … [Read more...] about A complete Local SEO guide for small businesses