They’re a serious business, investing money in digital already and are likely to appreciate and understand the “marketing mix.”They already have had, at some level, keyword research done for the campaigns and have data on what is/isn’t working.This is why I’m confused when SEO pros don’t like working with clients who do PPC. … [Read more...] about How SEO & PPC Keyword Research Can Work Together
Seo how important are keywords
“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” … [Read more...] about Google’s John Mueller reveals the SEO importance of click depth
Doorway Pages- Is There Any Alternative? Duplicate Content – Does Google Care Who Was the First Publisher? Multiple H1s- Are They A No-No? Private Blog Networks – Do They Still Work? Disavowing Links – Sometimes It Works, Sometimes It Doesn’t Content Pruning – Is It A Good Strategy Or Not? 1. Doorway Pages – Is There Any Alternative? Doorway pages have always been confusing. Google’s official definition of Doorway Pages is the following: … [Read more...] about How Much Do Google Officials’ Tweets & Posts Affect Your SEO Strategy?
H1 is also an opportunity with the Google Hummingbird and advances in semantic search. Hummingbird is an attempt by Google to begin to parse the meaning and intention behind a sentence, rather than playing literal with just the keywords it sees. If you can properly interpret the meaning behind the queries you want to bring in, you can appeal to that meaning through the headline. Rather than shoving a keyword in the headline, you can use a longer semantic “keyphrase” to align your interests with Google’s algorithm. … [Read more...] about The Proper Way to Use The Header Tag for SEO
What Are Page Title Tags? Why Are Title Tags Important for SEO? What’s the Difference Between H1 Tags and Title Tags? SEO Title Tags Tips & Best Practices Write the title for humans first Keep your titles short and to the point Try adding the main keyword closer to the beginning If possible, try optimizing the title for multiple keywords Try to avoid keyword cannibalization with other articles Make your title catchy to improve CTR Fill short titles with calls to action Make your article & title look fresh Back up your title tag with relevant content Use different titles for SEO & Social Media How to Craft an SEO Friendly Title Tag Step 1: Choose your keywords wisely Step 2: Draft your title tag Step 3: Optimize the title tag How To Write Bulk (Auto-generated) Title Tags for eCommerce Websites Why Is Google Showing a Different/Wrong Title Tag? What Are Page Title Tags? You might think that the title tag is the phrase you write in WordPress or whatever platform … [Read more...] about How to Write SEO Friendly Title Tags