It still surprises me how often I see unintentional cloaking. Usually, it’s a result of the template writer getting around a quirk of the content management system. But I have also seen static links in a template that are cloaked using display: none on some pages while they appear on others, depending on something such as the category. The bottom line is this: if it appears on the page, it should be in the HTML. If it does not appear on the page, it should not appear in the HTML. … [Read more...] about 2014 SEO Playbook: On-Page Factors
Seo how many h1 tags per page
In order to position a content piece as an answer to a user’s query, it is good practice to format the H1 tag as a question, and answer that question in the body of the page. Since the launch of Hummingbird, I have taken note of an influx of top search results containing a question in the H1 tag. Although this is not a scientific observation, it is reinforced by Google’s knowledge graph returning a question based on a short-tail search query, such as “allergy symptoms”. … [Read more...] about In 2016, How Important is an H1 Tag for SEO?
Make sure there is only one version for all URLs. Anymore and you’re going to be penalized for duplicate content. You can easily check this by running Screaming Frog and sorting all the URLs by name, and you will quickly see any closely named URLs. Once you find all the duplicate URL’s, make sure you 301 them to the appropriate page. Also, make sure if you have an e-commerce website, all the canonical pages have a “rel-canonical” tag in place. … [Read more...] about SEO 101: On-Page Optimization Search Engine Journal
Testing. No optimized landing page would be complete without testing. Very rarely does a one-time pass get a page to rank in the number-one spot or get the maximum conversion rate possible. Testing and tweaking each of the above elements of an optimized landing page will allow you to improve the page incrementally, once the bulk-work is done. A good, optimized landing page is always under construction. Test for rankings, test for conversions and keep testing to improve both. The more you test, the more you’ll be able increase both traffic and sales. … [Read more...] about Why My Landing Pages Trump Your SEO and PPC Pages Everytime
Google goes on record to say on the Google Webmaster Central Blog that “A Sitemap does not affect the actual ranking of your pages.” It doesn’t get any more explicit than that. One caveat that Ian McAnerin notes (and this partially relates to myth #14 about fresh content): Until your site is fully or mostly indexed, you won’t usually rank as well as you should. Therefore at first you will often see an improvement to your rankings if you have an XML sitemap and/or frequently updated content (and enough links to justify the visits to that content), but this is just due to faster indexing. Once a certain “critical mass” of your site is indexed, there will usually be no further effect. Ian’s never seen a difference when he does this for established sites, only brand new ones. … [Read more...] about SEO Myths Reloaded: Clarifications, Consensus And Controversy