They’re a serious business, investing money in digital already and are likely to appreciate and understand the “marketing mix.”They already have had, at some level, keyword research done for the campaigns and have data on what is/isn’t working.This is why I’m confused when SEO pros don’t like working with clients who do PPC. … [Read more...] about How SEO & PPC Keyword Research Can Work Together
Seo how to use keywords
To answer that with a simple, understandable metric, I’ve added a Mobile Ratio to the keyword research process. Basically, I’ll start by taking a desktop keyword list, and running the numbers to add mobile figures alongside. I’ll also expand the list if I find any mobile-specific keywords that seem interesting. … [Read more...] about Tips for Measuring Mobile SEO Using the Mobile Ratio
Amazon’s mcommerce site tries to solve this problem by providing a very short on-page description, and then linking to a second page for more details. This satifies usability, but isn’t ideal at all for search. That second page has all the content, but the first page is likely to have better link authority. … [Read more...] about Improving Mobile Commerce SEO Using JQM
Finally, if you’re based close to a landmark, it’s worth mentioning this somewhere on your website. That way, if someone asks “Where can I get a snack close to the Science Center?” their voice assistant could lead them right to your door. … [Read more...] about 10 Natural Language SEO Tips To Help You Gain An Edge (With Examples)
Roundup posts also boost your authority as a blogger in your niche. Readers will immediately think you’re a pretty good authority in your niche, because otherwise, why would any of those other authorities even give you the time of day? And sure, maybe a lot of them didn’t. The cream of the crop influencers tend to have incredibly busy inboxes and don’t answer every little interview pitch that comes their way. Most, though, can take a minute or two to answer a single, simple question. … [Read more...] about What is a Roundup Post and Are They Good for SEO?