“We have a multi-location brick and mortar store. We have a single website. For various reasons the two locations have separate inventory. We need separate e-commerce store fronts. We’re trying to decide whether to link those stores directly from the home page, or if we should have kind of a homepage link to ‘/stores’ and then link to them from there.” … [Read more...] about Google’s John Mueller reveals the SEO importance of click depth
Seo important points
Wix also ignores some common best practices in favor of simple tips for novice website creators. For example, they have said you should be using the Meta Keywords section, which has been deprecated for years and is as liable to hurt you as help. They’ve also encouraged using keywords in link anchors, without mentioning that using too many keywords can hurt your SEO. Sure, “use keywords in links” is good advice when you know absolutely nothing, but if it’s construed as “always use keywords in links” you end up with over-optimization penalties. In other locations, Wix has recommended using as many keywords as possible, which is likely to lead to keyword stuffing. Troublingly, Wix also recommends that people trade products in exchange for links, which is explicitly called out as a technique not to use by Google. … [Read more...] about Are Wix.com Websites Good or Bad for SEO?
Don’t take Google’s word for it, or anyone else’s for that matter. I’m not suggesting Google is willfully deceptive, but miscommunication is always a possibility considering how many people are involved in maintaining and furthering Google’s search algorithms.Techniques that used to work may no longer be relevant. SEO is a constantly evolving space, so we should always be mindful of this.Test what you’re told. Or, if that isn’t possible, pose questions and help to disseminate the findings of original research to further our collective understanding.More SEO Resources: … [Read more...] about 4 Surprising SEO Tactics Unofficially Supported by Google & 5 Things They Don’t
Tools that help you assess things – such as internal architecture like Screaming Frog, how your links look to Google like Majestic or Ahrefs, and Cemper’s Link Detox for link profile audits – are all essential parts of different processes that make results happen. … [Read more...] about How to Develop Your In-House SEO Structure
Explain what your agency can realistically achieve.Establish the client’s goals.Create a plan and timeline for how you will achieve those goals.Decide how often you will meet with the client to discuss progress.Discuss how your agency will proceed if you can’t get in touch with the client.Many agencies succeed at establishing clear expectations up front, but don’t make a plan for what happens if the client goes dark. … [Read more...] about 9 Ways to Deal with Unresponsive SEO Clients