Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Google home service ads come to the East Coast & open up to more service categoriesJul 17, 2017 by Ginny Marvin The local home services ad product is now available in 5 metro areas in the US. 9 SEO tips for better Google Image search resultsJul 17, 2017 by Wesley Young Before you start exploring voice search, make sure you’ve optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search. An easy quarterly plan for local link buildingJul 17, 2017 by Greg Gifford Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links. What marketers need to know about addressable TV and OLVJul 17, 2017 by Justin Freid As the population ages, the folks with the spending power are … [Read more...] about SearchCap: Google home service ads, Google Image SEO & link building
Seo link building services
Moving Away from SEO Link Building
My last two Link Week columns have touched on communication between link builder and client. In Link Development Realities Versus What We Tell Our Clients I discussed how, as strategists and link builders, part of what we do involves a degree of selection of tactic, and what to do when confronted with clients who are using tactics and investing budgets for link building services that have no value, but the client doesn’t know it. Then in What If It Isn’t Linkworthy?, I focused on the uncomfortable client scenario where a client has worked hard to create content they feel is linkworthy, but you, as the person who has to go get those links, don’t agree. In this next installment, let’s discuss the client who views link building as a purely SEO function, that is, they are interested in adding or creating content just to appeal to search engines. This mind-set is especially common for database-driven ecommerce site owners who really only want to sell things. Most … [Read more...] about Moving Away from SEO Link Building
Why There’s No Such Thing as Cheap SEO or Link Building
Search marketing matters. As the owner of a local search engine optimization (SEO) consulting agency, it seems to me that it’s almost every day I hear potential clients say things like, “Well, I can get SEO done for $50 a month” or whatever price-range they have been given by a previous guru. After being in the SEO industry for a fairly long time, I have met more than a handful of marketers who outsource their SEO and link building, and most of them think they are getting such a great deal, but from the looks of things, it seems to me that none of them are making any money through any of their online efforts. When looked upon from afar, there’s really no such thing as cheap SEO or cheap link building. Maybe it’s a good thing for those of you (close-minded) who “think” your’e getting a good deal, but the truth is, there’s no such thing as a cheap SEO plan. There are those who are very desperate, and they offer SEO services, as well … [Read more...] about Why There’s No Such Thing as Cheap SEO or Link Building
Smart Alternatives to Dangerous Link Building Strategies
Last December, we at Yoast wrote about all the things that you should take in account when cleaning up bad backlinks. We asked Christoph at LinkResearchTools to check all of the information to ensure we were not missing anything. When going over that post, we felt that we should elaborate on the subject of link building on our website, although link building is not the same (trade) as website optimization. And that is why we are pleased to present you with this post Christoph wrote for you. In this article, you will find practical tips and smart alternatives to dangerous link building strategies. Link Building Today: “Sweat Plus Creativity” Before the first Google Penguin update in 2012, people just wanted to build as many links as possible, using any available means. In the Penguin era the focus has shifted to white hat SEO – building trusted and powerful links. Is this easy? Of course it’s not! Building high quality links is no easy job. As Matt Cutts said … [Read more...] about Smart Alternatives to Dangerous Link Building Strategies
What Is Link-Building, and Why Does It Matter in 2015?
I’ve spent the last three years of my life professionally obsessed with links. My agency’s primary specialization is link-building, but it’s often impossible to build links if the site itself isn’t well optimized, and furthermore less likely to have the desired impact. Link-building is the majority of what we do, but we have to do everything in between in order to really make the link-building shine. My day-to-day job is 100 percent content marketing, but I work for a link-building agency. I very much have a foot in both worlds, which I’d like to think gives me a unique perspective. Today, I want to share with you my perspective on link-building and why I think links will continue to matter for real businesses in 2015. The Evolution of Link-Building and My Definition Despite having the job title of “link builder” for longer than a year, explaining the term “link-building” is surprisingly hard. I’ve had to do it for friends, … [Read more...] about What Is Link-Building, and Why Does It Matter in 2015?