The fact that product development related searches are showing up in this data suggests that many companies recognize the specific role that SEO plays in the web development process. This is spot on. You do see some keyword phrases that merge web development with SEO such as the phrase SEO Web development. … [Read more...] about SEO vs. Search Engine Optimization Queries
Seo means search engine optimization
In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
If you haven’t heard of SEO – or search engine optimization – you’re missing out on an extremely powerful tool for content marketing. SEO is a marketing field aimed at maximizing turnaround for your business on the major search engines – essentially pushing you further up the search engine results lists, increasing your business’s visibility to customers. Even brick-and-mortar businesses should pay attention to SEO as a major tool. So how does SEO for restaurants work? … [Read more...] about Beginner’s Guide to SEO for Restaurants
Now I will define what PPC is using Overture as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site - thus the term "pay per click". At Overture, you can bid anywhere from $.10 up to $50.00 for each click. … [Read more...] about Traditional Search Engine Optimization VS. Pay Per Click
Which approach is right? It depends (you weren't expecting a definitive answer, right?). The decision between SEO efforts vs. PPC advertising depends on means, goals, budget, comfort level, corporate restrictions, and many other elements. Keep in mind that these are only five possible models that we often encounter. Many clients do not fit neatly into any of these scenarios. Some clients may start out with one option and evolve into another. Some switch back and forth depending on their own ever-changing situation. The most important thing is to be aware of your options and pursue a path that fits your current goals. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?