Company size – It may be that a lot of the search engine optimization group traffic is coming from larger companies with complex website infrastructures and extensive marketing departments – hence all the traffic associated with CRM, CMS and SEM. This search traffic reflects the complete web development, marketing and advertising cycle. In this group, SEO plays a supporting role, not a dominating role. … [Read more...] about SEO vs. Search Engine Optimization Queries
Seo means search engine optimization
The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your web site or customers to your online store you need to in the top positions.SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.SEO is good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.SEO is important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework … [Read more...] about What Is Search Engine Optimization And Why Is It Important
SEO for restaurants has the unique advantage of adding your menu to search results. Take advantage of this feature as soon as you start your SEO campaign. Customers expect convenience and ease of use when they search for any business, and making your menu available online means they’ll have a better idea of what to expect at your location. Going above and beyond for your customers on the search engine results page (SERP) may not have a direct ranking benefit, but the more clickthroughs you receive, the better your SEO becomes. … [Read more...] about Beginner’s Guide to SEO for Restaurants
Now I will define what PPC is using Overture as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site - thus the term "pay per click". At Overture, you can bid anywhere from $.10 up to $50.00 for each click. … [Read more...] about Traditional Search Engine Optimization VS. Pay Per Click
This is where the PPC stopgap approach comes in. Though a client's budget is usually fixed, they are often willing to spend a little more on the front end to see immediate results. Once positive results are evident, PPC spending is scaled back as SEO takes hold. An advantage of this approach to clients with limited budgets is that it can be managed on a very granular level. When top organic results are achieved for a given keyphrase, PPC bidding for that term can cease. Over time, PPC expenditures can theoretically be eliminated entirely. This model appeals to those who want a wide range of coverage and immediate results but have a fixed monthly budget that they do not control. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?