Gary Illyes from Google was quoted by several SEOs as saying at the State of Search event that Google uses a form of sentiment analysis for search rankings. He said that Google looks at off-site sentiment to find supporting signals about quality of a site. He also said that can mean both positive and negative off-site sentiment. The quotes suggest that this may be taken from social signals as well as other web site mentions. This is not just about links, Gary Illyes said.Here are some of the tweets around this:So you better hope people are feeling happy about your web site.Forum discussion at Twitter.Update: Supposedly Gary did not mean this and spoke to Kenichi Suzuki after the keynote and clarified: … [Read more...] about Google Suggests They Use Off-Site Sentiment Analysis For Ranking
Seo off site
Disclaimer: Every situation is unique. This outline of the elements of an off-site SEO audit discusses the common first points I look at with unpenalized sites when I’m looking to enhance their profiles. If you have a penalty or other serious issues, these points are not exhaustive and will not cover all the areas you will need to research or methods to employ. Over the past two months, we’ve pieced together an SEO audit strategy with the first two parts of a three-part series. Today, we’ll be completing the series with a look at auditing your off-site SEO. Regular readers will remember that three months ago, I wrote about performing a manual backlink audit. In that article, we looked at the steps one can use to pull consistent and complete backlink data for a website — but we really didn’t get into what you’re looking for and why, or the many other aspects of off-site SEO that need to be considered. Today, we’re going to do just that. If you … [Read more...] about The definitive SEO audit part 3 of 3: Off-site
In our last post, we looked at how to measure the true performance of your content, both on-site and off-site, through the tracking of engagement. Today, we want to discuss how to improve the discoverability of your off-site content in search, so it can be found in the first place. When marketers think of SEO, their initial thoughts probably revolve around on-site content and their website in general. While every organization is aware of life beyond their own site, they may not always be thinking about how to best optimize their digital presence in those spaces. What is off-site content? Let’s start with a very obvious question for anyone who is new to the game or perhaps knows it under a different name. What is off-site content? The quick answer is any content you own, control or have earned which is not published or living on your existing website. Off-site content can take a number of different forms. It could exist on a property you own, such as an off-site blog or on social … [Read more...] about Are you optimizing your off-site content?
There are many ways to optimize your website for local SEO so you can be found for multiple locations. Just as there are many ways to optimize, so there are a variety of penalties lurking if you follow bad practices that go against Google’s guidelines. By keeping a thorough inventory of your local SEO efforts, you will be able to avoid duplication, and ensure high quality implementation of all local SEO for your clients. In addition, by learning the ins and outs of local SEO, you will be able to help yourself by creating your own winning strategy, rather than copying your competition and hoping you don’t get penalized by shady SEO tactics. Assessing Your Competition & The Market Performing the proper competitor research on local content and links will help you determine how you will attack a particular niche. First off, let’s examine a niche that is all-too-often overlooked: personal injury lawyers. Say we are putting together a local campaign that will eventually … [Read more...] about The Complete Guide to Multi-Location Local SEO
This post was sponsored by Optimizer. When it comes to creating a search engine-friendly WordPress site, things usually get confusing and cumbersome pretty fast. There are lots of steps to consider, among them: Fast load time Follow best SEO practices Mobile optimized Dedicated SEO options Good aesthetics It’s hard to find a WordPress theme with all these features. Most themes are either missing few of features or are not customizable at all. Introducing Optimizer WordPress Theme After analyzing the market and the industry, we’ve built WordPress theme Optimizer. This theme has already caused quite a stir among WordPress enthusiasts because not only have all the above features but at the same time, it extremely customizable. With Optimizer, you can easily use WordPress widgets to create stunning SEO-friendly pages. You can add CTAs, testimonials, contact forms, map, posts, portfolio, newsletter, slider, video, social bookmarks and so much more anywhere on your site. … [Read more...] about Guide to Building Your SEO Friendly Site