Introduction If you are considering licensing an SEO software tool, this report will help you decide whether or not you need to. The report has been updated since its last publication in January 2016 to include the latest industry statistics, developing market trends, and new vendor profiles and product updates. Editor's Note: The following is an excerpt from "Enterprise SEO Platforms: A Marketer's Guide". You can download the report here free. With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns. More specifically, automating SEO through a toolset or platform can provide the following benefits: Many tools, one interface. Enterprise SEO Platforms perform many tasks in one system. … [Read more...] about Enterprise SEO Platforms: A Marketer’s Guide
OK, I’ll admit right now I wrote that title just to get clicks. It’s not my proudest moment, but I’d be lying if I said I hadn’t done it before. Regardless, the title is accurate — in a sense. Yes, you are still responsible for driving organic traffic. That isn’t going anywhere. But because the way to drive organic traffic isn’t anything like the way we used to drive organic traffic, SEOs have to become more cross-functional. These days, when you say you “do SEO,” you really do about a million other things that historically aren’t considered SEO. If that’s the case, then what else is in our job description? Content Developer This part of an SEO’s job should not come as a surprise to you given how ingrained “content is king” has become in our heads. There is no way you can rank well in search engines without good content, and I see more copywriters being directly integrated into the SEO team rather than … [Read more...] about In 2015, Your Job As An SEO Isn’t Actually SEO
At BrightLocal, we’ve recently published the annual update to our Local SEO Industry Survey, a report that looks closely at the local search industry — the people and companies that operate in it, the services they offer, what they charge and their outlook for the 12 months ahead. The aim of the survey is to gain a better understanding about life on the ground for those working in the local search industry and to learn about the various local search marketing services that are offered from year to year. We then share the results with the wider community so that we can all benefit from the findings. The survey is now in its fourth year, having been previously published in 2011, 2013 and 2014. In November and December 2015, we put 20 questions to 1,973 respondents, a mix of SEO freelancers, in-house SEOs and SEOs from local to international agencies. Here, we’ve picked out some key data points and charts that answer key industry questions. What Was Your Company Revenue … [Read more...] about 78% Of SEOs Believe That 2016 Is Going To Be A “Great” Year For Business
Hiring decisions are always tough. Making hiring decisions about SEOs are especially challenging. Deciding between an in-house SEO and an agency is tougher still. There are a long list of pros and cons on either side of this debate. In the end, you have to do what best meets your needs and achieves your goals. Here are a several reasons to consider one perspective — not hiring an in-house SEO. What is an In-House SEO? According to DigitalMarketing-Glossary, “In-house SEO refers commonly to SEO operations which are achieved within a company by a dedicated team or specialist. In-house SEO may also refer to the employee in charge of internal SEO.” It’s an endless and sometimes silly debate. The fact is, you can have an in-house SEO and an SEO agency. It’s not always an either/or issue. If you’re trying to make the decision for your business, here are some things to keep in mind. 1. An In-House SEO Might be Too Expensive According to Indeed.com, the … [Read more...] about Why You Might Never Want to Hire an In-House SEO
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google. Lipattsev said, “I can tell you what they are. It is content. And it’s links pointing to your site.” Recent Study Put Links to the Ranking Factor Test A recent study by Eric Enge of Stone Temple Consulting put links to the ranking factor test. And links emerged as powerful as ever. Previous research by Moz and Searchmetrics found a high correlation when comparing high SEO rankings and external links. However, data from other ranking factors were close behind links. For example, the Moz study found the number of external links to be rated at 0.30, but the Moz authority rated at 0.28, … [Read more...] about Building your SEO strategy in 2017: what’s most important?