It's a common question that companies who are considering hiring a search engine optimization company often face - is this something that we can do in-house? More importantly, can we do this in-house and get the same results that an expert search engine optimization company would provide? As this article will demonstrate, clearly the answer is "yes" to both questions. However, as this article will also demonstrate, getting the types of results that an expert at search engine optimization can provide will cost you - often more than outsourcing. For the purpose of this article, I'm ignoring the multitudes of companies that decide to dump the job on somebody already in their organization (usually an IT person who already has too much to do) rather than hiring a search engine optimization company. It has been my experience that while some of these people eventually provide decent results, they are the exception. More often than not, the project never leaves the ground, or the effort … [Read more...] about Using a Search Engine Optimization Company vs. Hiring an In-House Expert: The True Dollar Cost
Seo optimization company
If the buzz is to be believed, Sam's Club is now a search engine optimization company that is targeting the local search market aggressively. The fact is, this isn't something new; it's just recently come to the forefront. Sam's Club has partnered with a company called Innuity to offer a program that is primarily targeted at small businesses looking to get noticed in the local search results.Many people are screaming that this is a "worthless" service - but I disagree. It's not worthless, but it also isn't close to the service a comprehensive search engine optimization company can offer. Let's take a closer look - with the caveat that I am assuming that the service listed on the Innuity page for LeadConnect is the same service being offered through Sam's Club (also called LeadConnect).What They're OfferingFor $25 a month for Sam's Club members (and $39.95 a month for non-members), you can sign up for the LeadConnect service from Innuity. You'll get access to a dashboard that you can … [Read more...] about Sam’s Club Wants to Be Your Search Engine Optimization Company – Should You Let It?
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company. Knowing the Prospect There are many powerful and specific keyphrases available from which a search engine optimization company can choose to bring traffic to your site. But marketing on the Internet should go beyond traffic for the sake of traffic and instead focus on getting the right traffic. A search engine optimization company can target a phrase that is very popular, but 90 percent of those searching on it will not be true prospects. Or, the company can target a … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice
A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own. Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department. After years of trying to get them engaged, all it took was a new person to come in and make it happen. And now, it’s become the norm for individuals within the department to consult us on SEO matters. Amazing! Coincidentally, this all occurred as I was reading The Power of Habit by Charles Duhigg, a book that looks at habits, how those habits are formed and how businesses have used the habits of their consumers to market to them It got me thinking… How do we make SEO a company-wide habit within our … [Read more...] about How to make SEO a company-wide habit
While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle. That being said, if you were to sew together elements from many different websites, you could create a powerful e-commerce Frankenstein. That’s the idea of this post. I’m going to show you my ideal home page, category page, product page, blog, mobile website and site based on speed. Read on if you dare! Homepage: BikeBandit It may not be “pretty,” but I like what BikeBandit has going on with their homepage. They carry a ton of inventory, which can make it tough to navigate. They do a great job of structuring the homepage with a search bar in plain sight, and the icons make it easy to pick the right category. They have four clear reasons why you should shop with them. If you have … [Read more...] about My SEO optimized & UI-friendly e-commerce Frankenstein