Seo optimization company
SEO cheat sheets.We often provide our clients’ copywriting teams with an SEO one-sheet, breaking down the elements they need to consider when creating a blog, white paper, or other piece of content. This includes elements like title tags, cross-links, ALT text, calls-to-action and more. The idea is that they have it in front of them and can simply reference it when they have a question vs. having to ask someone or search online. Dedicated SEO email or chat. If you can get a person even thinking about SEO, you want to make sure you answer any questions they have as soon as possible. If they have to email your contact, who then has to forward it on to you, too much time can pass — and by the time they hear from you, they’ve already gone ahead and implemented what they were doing without your input. … [Read more...] about How to make SEO a company-wide habit
5. Be careful as well that the SEO agency doesn’t try to take control of your digital properties. Sometimes, an agency may try to sell you on a new design or even new hosting services. There are times when it may be necessary to upgrade. Just be careful that any major changes will add value. As well, make sure that their proposal includes you retaining access to any and all accounts created in your name. This is a common mistake of many business owners, and one we’ve warned about before (Read: You May Be Trusting Your Internet Marketing Company Too Much). … [Read more...] about Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!
Every page on your website must have analytics tracking code to capture an accurate picture of where traffic comes from, where people visit, and where they leave your site. Only with this complete data can you make accurate assessments about what works and what does not. Only with complete data can you make informed decisions. Every page includes subdomains. … [Read more...] about How To Create An SEO Positive Company Culture
Plus, you will save your sales department a great deal of time because they will no longer be tied up with bad leads from people finding your site for services you do not provide. Instead, the leads will already have been filtered and your sales people can close more deals. … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice