While there are some websites that are doing e-commerce incredibly well (looking at you, Amazon), there are very few that cover all of the bases: SEO-optimized, easy to navigate, mobile-friendly and fast. Generally, e-commerce websites miss out on at least one key piece of the puzzle. That being said, if you were to sew together elements from many different websites, you could create a powerful e-commerce Frankenstein. That’s the idea of this post. I’m going to show you my ideal home page, category page, product page, blog, mobile website and site based on speed. Read on if you dare! Homepage: BikeBandit It may not be “pretty,” but I like what BikeBandit has going on with their homepage. They carry a ton of inventory, which can make it tough to navigate. They do a great job of structuring the homepage with a search bar in plain sight, and the icons make it easy to pick the right category. They have four clear reasons why you should shop with them. If you have … [Read more...] about My SEO optimized & UI-friendly e-commerce Frankenstein
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A few months ago, the Content Marketing Manager at a client’s organization reached out to me, asking if we could provide his copywriting team with an SEO training session. I was floored! We had been optimizing the majority of their content for years, but they had never shown any interest in doing it on their own. Why the sudden change? A new VP of marketing had come on board with search experience and wanted to make SEO a priority across the entire marketing department. After years of trying to get them engaged, all it took was a new person to come in and make it happen. And now, it’s become the norm for individuals within the department to consult us on SEO matters. Amazing! Coincidentally, this all occurred as I was reading The Power of Habit by Charles Duhigg, a book that looks at habits, how those habits are formed and how businesses have used the habits of their consumers to market to them It got me thinking… How do we make SEO a company-wide habit within our … [Read more...] about How to make SEO a company-wide habit
With respect to anything in the world, you have to be cautious of what others promise. There are a lot of businesses that can share SEO horror stories, just as there are those that can share success stories of how their business rose in search rankings. This isn’t an exposé about bad SEO agencies, nor is it meant to shame anyone. The goal is to educate you about what to ask, and expect from your SEO agency. Without asking the right questions, you may not get the revealing responses you need to make the right business decisions. 1. Make it a point to uncover the company’s real reputation. An SEO company that’s confident of their offerings won’t mind. They’ll look at it as an opportunity to offer transparency. Google site map and reviews on a website may not always be the most reliable sources of information. You may want to contact several of the company’s customers to get a feel for their work and reliability. 2. Does the company lean more on … [Read more...] about Pay Close Attention to What Your Optimization Company Promises—or Doesn’t!
My message today is to tear down the walls: not the ones in your website but in your company, between and within divisions. Too many businesses, especially larger companies, divide website responsibilities throughout different parts of the organization chart. Without strong central leadership, this can slow-down critical functions as each department fits their Web work into competing priorities, changes must go through multiple levels of approval, or one division has to wait for a different one. In today’s online world, Internet Marketing cannot take a back seat. You have the ability to make contact, daily, with far more prospects, decision makes, users, influencers, and media personalities than any conference booth or brochure ever had. The power of Internet marketing offers unlimited opportunity to become a leader and create abundant brand recognition. In this post, I will ask you to rethink your Internet marketing strategy and to use Search Engine Optimization to guide your … [Read more...] about How To Create An SEO Positive Company Culture
There are many keyphrase tools out there, but any quality search engine optimization company should know that they are in no way replacements for true market research. When one is embarking on a campaign of marketing on the Internet, it is important to select keyphrases that represent an understanding of one's audience. In this article, we'll discuss two crucial aspects of keyphrase research that your search engine optimization company should be taking into consideration: knowing the prospect and knowing the company. Knowing the Prospect There are many powerful and specific keyphrases available from which a search engine optimization company can choose to bring traffic to your site. But marketing on the Internet should go beyond traffic for the sake of traffic and instead focus on getting the right traffic. A search engine optimization company can target a phrase that is very popular, but 90 percent of those searching on it will not be true prospects. Or, the company can target a … [Read more...] about What Every Search Engine Optimization Company Should Know about Keyphrase Choice