Do you have to explain search engine optimization to your boss? Do you want to know how search engine optimization works? This post explains the importance of SEO and how it will help your business. SEO delivers targeted website visitors More than half of all website traffic comes from organic search source. People enter something in a search engine, and then they visit one of the web pages that are listed on the search results page. The better your web pages are listed on the search results page, the more visitors will come to your website. If the listings are for the right keywords, your business will get more orders and more revenue. Google’s ranking algorithm uses more than 200 signals. Some of these signals are more important than others. The most important signals are content, links from other websites, a good user experience and technical things. If you want to improve the rankings of your web pages in the search results, you have to work on these elements. Step 1: … [Read more...] about How organic search engine optimization works (and how it will improve your business)
Seo optimization how it works
The wolves are attacking Google again over its search quality. Last year, they were fed the Panda Update to fend them off. This year, Google may throw an Over Optimization Penalty to the pack. No, that doesn’t mean SEO is dead once again. But it may sadly confuse SEO with spam. It also doesn’t mean the penalty will improve Google’s results. Google already has problems enforcing all the other penalties it has rolled out over the years. Jumping The Shark “Jump the shark” is a reference to a Happy Days episode where The Fonz did a water ski jump over a shark. It was later seen as a milestone of when the television series had done all that it could do and so was resorting to crazy plots. When Google said recently that an over-optimization penalty was coming, I felt like we’d reached a jump-the-shark moment in how the company is trying to improve the quality of its search results through penalties and filters. It’s getting crazy now. From No Spam To … [Read more...] about Is Google’s “Over Optimization Penalty” Its “Jump The Shark” Moment In Web Search?
The Free Dictionary definition for optimize: op·ti·mize: To make as perfect or effective as possible. My long-standing definition of Search Engine Optimization (SEO): “Making your site the best it can be for users and search engines.” SEO is both as simple and as difficult that Making something optimal by its very nature is going to be hard work. Being the best you can be at your job, your schoolwork, your relationships, or anything else is not easy. Very few people, if any, will ever be optimized, or perfect. The same is true for websites. But that shouldn’t stop you from attempting to be optimized. Let’s step outside of the online world for a moment and look at a real life situation where it pays to be optimized. My hope is that this analogy will help you have a better sense of what it means to be optimized. Now that my kids are older, my husband and I frequent a little pub down the street from us. During our time there, I’ve quietly … [Read more...] about How It Pays To Be Optimized
Search engines are evolving. Search is not only becoming faster, it’s becoming more predictive and conversational — more like a personal assistant. In the old days, search engine results pages (SERPs) presented little more than a collection of 10 blue links — the results of a search over web documents. These listings typically consisted of the URL along with a “snippet” of text and perhaps some other information. Search engines became quite adept at determining and displaying relevant and readable snippets. As search engines began to incorporate search over data into their algorithms, results pages evolved accordingly. SERPs now feature engaging displays that include knowledge panels, answers to questions, rich snippets and more. In some cases, these enhanced listings are even actionable — such as a phone number on Google, which you can click to call (via mobile or Google Hangouts). With the shift from search-over-documents to search-over-data comes … [Read more...] about Understanding Question/Query Answering In Search & How It Relates To Your Website
Since I noted Timothy Tuttle of Mindmeld’s LSA16 comments about the sudden increase in the volume of voice search queries, I’ve noticed an increasing number of articles on the subject. If the attention being given voice search is an indication of its anticipated impact on the marketplace, then it’s going to be a big deal. The potential for voice search to become a major search medium is well illustrated by the number of slides Mary Meeker devotes to the topic in her annual Internet Trends report that was just released this month. Out of 213 slides, Mary included 23 slides on voice search. And while the numbers on voice search growth vary quite widely, they all agree on one trend: explosive growth. Explosive growth and the reason behind it At LSA 16, Tuttle shared that within one year (last year), the use of voice search went from a statistical zero to 10 percent of all search volume. That was huge. Yet more recent numbers show that growth accelerating — Google … [Read more...] about The voice search explosion and how it will change local search