Modified Transcript Hello SEMrush fans, and welcome to another episode of Weekly Wisdom, or as I like to call it, definitely not white, slightly beige board Thursdays. All I need is a cool 'tache, and I'm hot on the heels of Rand. No, Iam only kidding. When I meet new clients, I often say that SEO is just really advanced admin. The site needs to be technically strong enough for Google to use it and for customers to use it. It needs to be organized in the right way, and it needs to be recommended by other websites. So in short, tech, content, and links, which sounds really simple, right? But, what if you have had a link penalty, but also there's a bunch of 404s in your site? What if your sitemap contains non-canonical URLs, but you also have broken links? What if your all attributes are missing from 90% of pages, but descriptions are missing from 10. Working out how to manage this SEO process is really, really hard, and working out what to do first is of paramount importance. Imagine … [Read more...] about Weekly Wisdom with Ross Tavendale: Project Managment in SEO
Seo project management
No sane person would try to manage a project without the help of dedicated software. But with so many options and so little time, how do you find the right one for you? There are literally hundreds of tools designed to help you each step of the way, but most of them are tailored for businesses of different sizes or from different industries — and that’s not always obvious. To help you, we’ve compiled a list of the most popular project management tools on the market. We tested a variety of tools and scoured established review sites such as PC Magazine and Tech Republic for opinions, as well as user reviews on Capterra and G2 Crowd, to give you the most balanced perspective. Of course, this also means that in the meantime the developers might have made some changes to the software. Still, you should be able to find all the information you need to pick out a favorite. From small to mid-sized companies, there is a program out there for you! [Read the full article on … [Read more...] about Top 15 promising project management tools to make your productivity skyrocket
Natural search teams can get seriously hung up due to the bottlenecks that may exist within organizations of various sizes, preventing them from achieving outstanding organic search results. One type of bottleneck is IT delays that prevent timely implementation of SEO projects. Many times, these delays can’t be avoided. But that doesn’t mean you can’t otherwise be achieving SEO gains. Ideally, you have created a Needs Assessment roadmap as the first step toward successful in-house search marketing. This is your critical-path blueprint for efficient deployment of your SEO plan. Even with a clear roadmap, in-house teams can encounter dead-ends. Most often, this happens with development resources. Having a dedicated developer available to the SEO team is highly desirable; however, not all companies can afford this luxury. As a result, IT can stand in the way of accomplishing critical-path SEO. IT can lead a CEO down the SEO procrastination path by assigning a higher … [Read more...] about Making the Most Of In-House SEO Project Delays
I’ll be the first to admit that I have little knowledge of formal project management. While I cherish quality project managers and certainly know the importance of prioritization, stakeholders, and overall project management, it is not my job. My job is to bring the best SEO strategies and ideas into an organization. Luckily for me, I have an entire team at AudetteMedia that includes skilled account and project managers, so I can blunder around with a lot of ideas in my head and not worry too much about how they’re organized. But SEO is a unique discipline and requires very unique project management (PM) skills. Here are a few areas that make SEO uniquely difficult for project managers: SEO touches more areas of an enterprise business than most any other channel. Marketing, development, user experience, taxonomy, public relations, social media, branding, and even legal are all impacted, involved, or indirectly influenced by SEO tactics and strategies. SEO is successful … [Read more...] about Why Is Project Management Undervalued In SEO?
SEO and digital marketing are incredibly complicated, and the digital landscape is in constant evolution and flux. New platforms. New competitors. The new world of marketing has evolved, yet processes for managing and adapting to change have not always kept pace. There is much to learn here from the worlds of manufacturing and software development. New project management strategies have evolved that have revolutionized these industries. We hear very little about these approaches in the world of marketing, even though they are well suited to the ever-changing landscape of SEO and digital marketing. At the core of these approaches is a burning desire to inspect and adapt, to eliminate waste and to strive for constant improvement. This is coupled with an agile approach, which leads to improvements in speed, reductions in costs and improved results. In this article, I discuss Scrum, the project management strategy we use at my company to manage client projects and improve our internal … [Read more...] about Using agile project management for SEO & digital marketing