Every second, 40,000 searches are performed by users in Google. Google’s main goal is to connect those users to the most relevant web page with the best information. As you know, one of the first things a users sees on search engine results pages are title tags. Title tags are the first indication of what’s on a web page. So, your title tag is clearly one of the most important components of a web page. It impacts click-through-rate and rankings. Here’s an infographic I put together that will help you remember the top 10 things you need to do to make sure your title tag is properly optimized for search engines and for people. … [Read more...] about Top 10 Title Tag SEO Tips #Infographic
OTTAWA SEO AND DIGITAL MARKETING SERVICES Whether your business focus is Ottawa, the entire Ottawa valley, Ontario, Canada, or the world, Search Engine People (SEP) brings the Ottawa SEO expertise to excel at any and all levels. Having worked with many of Canada's largest brands (and a number of the U.S.'s largest brands too), we've dealt with some of the most complex and challenging situations, and have figured out ways to resolve those issues, and succeed in spite of the challenges. Imagine a company that can bring that history of success to work for you. … [Read more...] about Ottawa SEO Search Engine Optimization Digital Marketing Experts PPC Company
Under traditional SEO, Google would need a link to give that any weight at all. Since there’s no link, under traditional SEO, my mentioning them makes no difference to them at all. The only way they would even notice is if they used a social listening app to find this post once it’s been indexed. The only way it affects anything is if, once they discover it, they decide to read this site, link to it, or otherwise benefit me in some way. They have little incentive to do so; my mention has no tangible power, so unless they really like this site, they have little reason to benefit me in return. … [Read more...] about Do Linkless Mentions Help Your Rankings and SEO?
Category is the name for a group of objects you want to track. For example, if you were tracking the play/pause, volume control, time skip, and play next buttons on a video player, the category as a whole would be something like VideoInteractions. This is required.Action is the unique identifier for the specific action being used. Each of the video interactions above would have its own Action label, like PlayPause, Volume, Skip, and Next. This is required.Opt_label is an optional string that can provide more information about the specific interaction in Google Analytics, giving it additional dimensions you can sort in your reports later.Opt_value is another optional value, this time an integer, which can provide numerical data about the event you’re tracking. Google’s example of how this can be used is to track the load time of a video between when the play action takes place and when the video actually begins to play.Opt_noninteraction is another optional value, this time … [Read more...] about How to Use Event Tracking to Lower Your Bounce Rate