By breaking down our Google Search Console queries by Brand vs Nonbrand, we can start to monitor our branded queries for any sudden drops in brand presence. We can also discover untapped non-brand keyword opportunities if we notice an increase in clicks to certain priority non-brand terms that aren’t ranking on Page 1. … [Read more...] about Google Data Studio Tips for SEO Reporting
Seo report on website
Presenting SEO reports to others in the organization Now that you have a solid SEO report, you will want to present your digital marketing findings and your analytics report to others in the organization. Providing such a report can help you convince others in your organization about the value of your SEO efforts, which can make it easier to secure assistance on particular projects–such as the UX team or subject-matter experts within the company who you would like to collaborate with on content. Marketing heads and others in the C-suite want to see reports as well. … [Read more...] about Diving Into The Value of Your SEO Reporting
Now, SEOs will need to have a hand in all things marketing (if they didn’t before) to ensure that all of the hard work and investments a company makes — from websites to apps to content — can be found. Otherwise, what’s the point in creating it? … [Read more...] about The Brave New World of SEO: Beyond Websites
One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them. … [Read more...] about What Do You Need to Start Your Own SEO Company?
They’re a serious business, investing money in digital already and are likely to appreciate and understand the “marketing mix.”They already have had, at some level, keyword research done for the campaigns and have data on what is/isn’t working.This is why I’m confused when SEO pros don’t like working with clients who do PPC. … [Read more...] about How SEO & PPC Keyword Research Can Work Together