Definition: The word or words that a search engine user types into the search box in order to find web page results. Also known as a query. … [Read more...] about Search Engine Marketing Glossary
Seo search engine marketing
Trying to learn SEM by reading through forums can be an intimidating, overwhelming, frustrating experience because the “signal-to-noise” ration is very high. Besides, Barry & Tamar at Search Engine Roundtable cover all the important stuff that´s said in the forums anyway. I would find the top couple dozen SEM bloggers, add their blogs to your feedreader, and read everything they write. … [Read more...] about Ask SEMpdx: “What is the best way for a Newbie to learn Search Engine Marketing?
So, what would you rather have? Do you want an average website that may get decent search engine rankings and sales, or do you want a Destination Website that gets traffic and sales that multiplies into repeat customers and word of mouth which builds even more traffic and sales? … [Read more...] about Destination Search Engine Marketing, Part II: What Would Sudden Exposure Get You
Makes your site sticky: It's nice to have customers come back time and time again, but when your site is sticky, it becomes more of a magnet. Your audience finds it hard to pull away and are often returning far more often than even they would expect. … [Read more...] about Destination Search Engine Marketing, Part IV: It’s Not Just Marketing as Usual
The problem is, none of these are valid reasons to justify achieving a #1 search engine ranking. Sure they all have merits, but those merits don't translate into deserving better rankings than your competitors. … [Read more...] about Destination Search Engine Marketing, Part I: Do you Deserve Top Search Rankings?