In my article: the importance of web site structure for an SEO optimized web site you can read about the essential components of an optimised web site. Which pages should not be missing from your web site, what is a high quality site and why the navigation and URL structure is vital for good SEO? … [Read more...] about What Is Search Engine Optimization And Why Is It Important
Seo search engine optimization definition
instead. You can learn more about them on their "about us" page. In a nutshell, ODP/DMOZ is an Internet … [Read more...] about Search Engine Optimization Glossary
In this model, a client recognizes that in an organic SEO campaign, they will be limited in the number of keyphrases that they can target by the amount of real estate on their website. With a PPC campaign, however, there is no downside to targeting thousands upon thousands of relevant "long tail" keyphrases, that is, search terms that are comprised of longer strings of words. Using the hybrid model, a company removes keyphrases from the PPC campaign on a granular level as they achieve top organic results for those phrases, but continue to bid on keyphrases that the site does not currently target. … [Read more...] about Search Engine Optimization and Paid Search: What Should Your Philosophy Be?
[Manoj]: Your book is targeted at Small Businesses, talk to us about the importance of small businesses understanding the foundations of SEO in order to really kickstart their website(s)? [Stephen Woessner]: A small business owner needs to take advantage of every possible competitive advantage, especially during this challenging economy -- and having an effective Web presence is one of the best strategies to increase sales. SEO is a proven, low-cost strategy for increasing Web site traffic, and a business owner does not need technical skills to get substantial results. By following the 15-step process in The Small Business Owner's Handbook to SEO, business owners will see a dramatic increase in rankings within 30 days or less and a doubling of Web site traffic in 90 days or less. SEO provides any business owner with measurable results and proven performance. [Manoj]: If small businesses could focus on just 2 or 3 main strategies in your 15 step process what would you want … [Read more...] about The Small Business Owner’s Handbook to Search Engine Optimization
SEOs that based their efforts on trying to trick the search engines, they've had to make major changes or … [Read more...] about Work at Home Mom Is Acclaimed Search Engine Optimization Expert