More SEO Guides & Books Another excellent guide is Google’s “Search Engine Optimization Starter Guide.” This is a free PDF download that covers basic tips that Google provides to its own employees on how to get listed. You’ll find it here. Also well worth checking out is Moz’s “Beginner’s Guide To SEO,” which you’ll find here, and the SEO Success Pyramid from Small Business Search Marketing. … [Read more...] about What Is SEO / Search Engine Optimization?
Seo search engine optimization tutorial
If your business is primarily providing search engine optimization related services, then using the abbreviated form (SEO) is your best option. If you’re a full service marketing and advertising firm along with SEO services, then using search engine optimization fully spelled out is your best option. On balance, when businesses look for consultant they are looking for a broader array of expertise beyond that of SEO. There are very specific content opportunities in the area of training, seminars and reviews. In certain categories, there’s a lot of predictability in how consumers construct search queries (e.g., word order and terms used). You see this in the paid search and quality categories. When business owners search for a type of a firm there are big differences between the two groups. For example, there is 80 times more traffic in the search engine optimization group associated with the term SEM. You see a lot of variability in the terminology people use to specify a … [Read more...] about SEO vs. Search Engine Optimization Queries
Search engine optimization (SEO) is an effective and cost-efficient strategy, so long as you can get past the biggest obstacle to success: competition.Even if you work tirelessly to rank for a valuable keyword, one strong competitor is all it takes to knock you out of the top position and compromise what you've built. Big national companies, which have spent years establishing massive domain authorities and solid positions in their respective industries, are some of the fiercest competitors there are, but there are strategies small businesses can use to remain competitive.Top Strategies for SuccessThese are some of the most effective ways to remain competitive on a national scale, even with a limited budget:1. Highlight your brand's unique advantages.As Elorus notes, one of the best ways for small brands to remain competitive with bigger brands is to show off what makes them unique; for example, a small business may get the edge on a national competitor by showing off personalized … [Read more...] about 6 Strategies for Small Businesses to Outrank National Competition in Search Engines
When developing a website, you can save yourself a lot of problems down the road by planning ahead before moving full speed into the site development process. One of the first site architectural issues to consider is how your URLs will read. This is especially important for e-commerce websites that quite often have long complicated URLs. But having good URL structure is still no less important for static websites. … [Read more...] about SEO 101 – Part 6: Everything You Need to Know About Search Engine Friendly URLs & Broken Links
Always look for LSI keywords that are synonymous to a specific keyword, but has different spelling and structure. Never overstuff your content with LSI keywords. Only use them when they flow naturally within a certain paragraph. Write naturally. Avoid making the LSI keywords become more important than the keyword that you are trying to rank. Always remember that the LSI keyword is there to provide additional meaning to your content, and help Google understand the topic at hand. Essentially, Google always looks for these key terms in your content. If they find these keywords, Google believes that the readers will benefit from them as well; which will enable you to have higher rankings. … [Read more...] about Advanced SEO Techniques to Improve Your Site Traffic