Search engine optimization has become an important requirement of websites. It is no longer optional.Along with all of the factors that make up a good website, thinking about SEO or “organic search” is a given for a new site and is important within most digital marketing plans.We’re way beyond the era of “if you build it, they will come,” in terms of website thinking.At the same time, I know that a lot of website owners ranging from startups to small companies to nonprofits and even large brands are struggling with self-implementing SEO or are already stretched in website budgets that don’t leave much left over to put into SEO.Because of the competing noise and focuses, I want to give you a single checklist to use as a website owner to work through the important aspects of SEO that you can address now and to build on going forward.I have categorized the aspects of SEO into those I traditionally do in my process including:Technical … [Read more...] about A Complete SEO Checklist for Website Owners
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A Simple Seasonal SEO Schedule For Special Events
Valentine’s Day ended a few weeks ago; St. Patrick’s Day is coming – do they influence you business? I’m sure every company has a list of those special days each year when interest in their products or services is higher than usual. Huge events and holidays always cause hype, and it would be a sin not to take advantage of them. But how do you ensure people searching for information related to those events will land on your site? Here is a simple, seasonal SEO campaign schedule you need to follow. 1. Start With Goals, a Budget, and a Strategy When to Start: Ideally at the end of the year, but you could do it anytime. Planning ahead – it is the key to a successful ending. Start off by taking a look at your special events list. Mark off the ones you want to focus on in the coming months. Next, work out what sort of budget you could dedicate to each campaign. Use last year’s data, if applicable, to establish which events offer the greatest opportunity … [Read more...] about A Simple Seasonal SEO Schedule For Special Events
SEJ Wrap-Up: SEO Checklist for 2016
This is the wrap-up of the most popular posts and announcements on SEJ over the previous week. Newsletter subscribers are the first to receive this and other updates. SEO Checklist for Website Owners: Updated for 2016 If you’re still stuck on the same old on-page SEO routine, Neil Patel says it’s time to wake up, smell the coffee, and figure out what’s up in 2016. Whether you’ve been working in SEO for the past several year, or are just entering the SEO world for the first time, you might be surprised at how much changed in a short time. We’re always in need of “updated” information for SEO, and VIP contributor Neil Patel thought now was a great time to release his updated checklist. Read the full post here. Bing’s Share of the Search Marketing is Growing Faster Than Google’s According to the latest numbers, comScore reports that Bing’s share of the search market grew more than Google’s this past April. To be exact, … [Read more...] about SEJ Wrap-Up: SEO Checklist for 2016
A complete Local SEO guide for small businesses
A practical local SEO guide for business owners. Have you ever used Google to find something nearby? Like searching for "sushi", "locksmith" or "nightclub"? If your business has a physical address such as a storefront, you should consider using local SEO to get new customers. Local SEO helps you get customers using a location keyword in their search (such as "Irving Park Plumber") or who simply search from a device with geolocation enabled, such as a smart phone. Local SEO also helps you to rank higher on Google Maps pages. For example, The Art Studio NY, the top-rated painting school in New York, ranks #1 for local search term "painting classes nyc": The local listing of The Art Studio NY includes NAP (name, address, phone number), Google Map, Google Reviews, hours of operation, website, and directions. This local listing format is very helpful in driving business. So how can we achieve good local search rankings? According to Moz.com, the major local search ranking factors are: … [Read more...] about A complete Local SEO guide for small businesses
Five proven SEO strategies for retailers to use in 2017
Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” This report illustrates vividly the value of holding the number 1 spot in search results. In the article below, I will be sharing five proven SEO strategies for retailers to rank their ecommerce sites in 2017. 1) Use LSIs Among the best practices for SEO in 2016 and 2017 is the use of Latent Semantic Indexing (LSI) keywords. LSI’s keywords are phrases or words closely related to the main keyword or phrase of your page or content. Adding these keywords to your web pages will improve your SEO for a variety of search terms. Bear in mind, visitors will … [Read more...] about Five proven SEO strategies for retailers to use in 2017