When it comes to optimizing your content, it is critical to monitor search volume data. Properly optimized content will naturally use keywords to best match the queries of users so that interested parties can find and interact with the brand. When you understand the search volume data for different keywords, you will able to evaluate your market opportunity, as well as the potential demand for your content. In an attempt to reward sites creating quality content, Google no longer shows you how your site ranks for keywords. However, the fact remains that keywords are still an important part of search and content performance. Types Of Search Volume Data Information from Google tends to be the most useful, since the search engine giant manages to dominate the industry. Google alone receives an estimated 64.1 percent of desktop search queries. So when you receive your search volume data from Google, you can trust that this information represents the majority of search engine users. To best … [Read more...] about The Importance Of Monthly Versus Rolling Average Search Volume
Seo search volume tool
Let’s play a game! Let’s say you were a freelance copywriter specializing in pharmaceutical content. Which keyphrase is the better one to target? The term [freelance copywriter] with 1,900 searches a month.The term [freelance pharmaceutical copywriter] with 10 searches a month. What’s your answer? At first glance, [freelance copywriter] looks like the better option. After all, there’s a huge difference between almost 2,000 searches a month and…10. But, does that mean [freelance copywriter] would be the better keyphrase to choose? Nope. Not by a long shot. Why? Let’s look at the Google search results and break this down… But why ISN’T bigger search volume better? I know, I know. You see 1,900 searches a month and start salivating. That’s a whole lot of search traffic. Who wouldn’t want all that traffic…and more? But, is it a smart goal? In this case…no. Here’s why… First, let’s do a search for … [Read more...] about Is Bigger Search Volume Always Better?
Recent moves by Google indicate that the search volume metric for keywords will become less available and by default, less important. In this article, you’ll find out what metrics may actually be better at demonstrating keyword value and opportunity so that you have a more holistic content optimization strategy. We’ve read about and experienced firsthand the impact of limited data coming from the Google AdWords Keyword Planner as of late. Search volume is a metric that many SEOs have come to rely on when creating a content optimization strategy, but it’s seemingly on its way out. And is this really a bad thing? In this post, I’ll explore why search volume should already be a metric of the past, and what other approaches and tactics yield better results in a holistic content optimization strategy. The Background In the summer of 2016, marketers were noticing some changes to the Keyword Planner tool. In June, some observed that search query data was lumped … [Read more...] about Stop Looking at Keyword Search Volume (And Look Here, Instead)
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches a day. Given this large volume of activity, search engines can tell you a lot about your customers. Today, I’ll discuss several easy-to-use tools that provide meaningful insights into your customers’ needs, emerging market trends, and competitive market threats. Market research at a price you can afford! Web analytics tools provide insight into the people who have already found your website. Alternatively, search engines can tell you about the entire online population. In fact, this collective set of data can be viewed as a gigantic, publicly available research study; your very own focus group. And all at no … [Read more...] about Valuable Customer Insights via Search Engine Tools
SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still struggle with how to execute an effective SEO strategy and what tools to use in the process. And who can blame them? So many tools exist for various uses at varying price points, and for even the most experienced, it can be hard to tell which one to choose. Here, we’ve listed some of the best SEO tools that SEO experts are using in 2018 to help them create amazing content loved by both audiences and search engines. 1. Ubersuggest When one of the most proven names in online marketing buys one of the most popular free tools on the market, you know it’s on to something special. Neil Patel’s 2017 purchase of Ubersuggest had many showing a renewed interest in the … [Read more...] about The Best SEO Tools You Should Be Using in 2018