Rolling average data will attempt to gauge the overall impact of a keyword throughout the year by using the most recent 12 months of data from Google and dividing it evenly to get the average number of searches per month. This data can be very valuable for SEO practitioners and content marketers, as it paints a high-level picture of overall keyword value that can be helpful in crafting yearly projections. However, since the information does not accurately reflect any one month individually, it can be more challenging to optimize content in industries with more seasonal traffic. … [Read more...] about The Importance Of Monthly Versus Rolling Average Search Volume
Seo search volume tool
Do you have clients that ask you to land them a top-10 result for an untargeted search term? Have you personally fallen into the “bigger search volume is better” trap? (It’s OK — it happens to a lot of people.) Leave a comment and let me know! … [Read more...] about Is Bigger Search Volume Always Better?
The real issue here is not the fact that we’re getting less access to data. It’s how we can adapt and ultimately progress past that search volume metric, especially when it may not be the best indicator of opportunity (and it may very well be going away for good in the future). … [Read more...] about Stop Looking at Keyword Search Volume (And Look Here, Instead)
Forget about your SEO investment. Disregard your PPC budget. B2B marketers should be asking themselves, “Am I getting all I can from search engines... for free?” Consider this: searching is the second most popular online activity today — second only to email. In fact, comScore (August 2009) estimates that Google alone handles 304 million searches a day. Given this large volume of activity, search engines can tell you a lot about your customers. … [Read more...] about Valuable Customer Insights via Search Engine Tools
3. SEMrush SEMrush markets itself as the ‘all-in-one marketing toolkit for digital marketing professionals’. It’s dashboard can be a bit overwhelming for the average small business owner, whom might not be so familiar with SEO terminologies, but the tool certainly packs a punch for those in highly competitive industries, as well as agencies and larger businesses that run analytics for multiple entities or divisions. … [Read more...] about The Best SEO Tools You Should Be Using in 2018