The relationship between a business and its SEO consulting firm is a delicate balance of give and take. In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations. This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but it’s not always so. You have no doubt experienced this in your business. A project can have great energy at the outset. But as time passes, progress can be delayed and momentum stalled for a variety of reasons. Here’s the good news: We’ve observed that there are five common roadblocks affecting SEO consulting projects that can absolutely be surpassed — once you know how to identify and push through them. Many potential failure points can be addressed even before the project starts, for maximum results. In … [Read more...] about 5 Reasons Your SEO Consulting Project Is Failing and How To Turn It Around
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SEO is an ever-evolving art, as search engines are constantly changing things up in an effort to improve the searcher experience. In our first installment of this series, industry thought leaders discussed where SEO is headed next year, in 2015. Today, they share their predictions for 2020. How Will We Practice SEO In 2020, And How Will It Differ From The Way We Do It Today? Believe it or not, search engines will still need our help. It’s easy to envision a world in which a nearly omnipotent set of computers can understand the world the way we see it, but it will turn out that the required processing power to accomplish all that is far greater than we imagine. However, due to strides in understanding what type of website and app experiences are good for (and being embraced by) users, some basic elements of search will remain the same. In some manner, we will pose a query, and we will get a response, and that response will need to include answers based on a statistical … [Read more...] about Expert Insights On The Future Of SEO, Part 2
That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or reveal important trends and insights. Why is it important to help others visualize data? At a presentation I attended recently, Tamsen Webster of Oratium illustrated this well with a simple example. If I share a number — such as 888,246 — does that number have meaning to you? That number represents all of the British soldiers who died in World War I. But the number itself, while it has some level of meaning, still may be difficult for our brains to process in context without visualization. Now, contrast that number with this image: The image, in which each ceramic poppy represents a British life lost, helps convey the full message to your brain, and it is likely much more impactful to you than simply reading the number 888,246. Visual representation helps us tell the full … [Read more...] about Why Visualizing SEO Data Matters
SEO and PPC are often two very separate activities running independently of one another. Surprisingly often, neither team will have been introduced to the other, let alone have worked together. It’s surprising because both teams are trying to achieve the same objective: prominent visibility in SERPs and increased traffic and revenue. At Search Marketing Summit Sydney 2018, I presented a mutually beneficial methodology of running SEO and PPC campaigns together to increase the effectiveness of PPC spend and improve SEO targeting. This process aims to identify and minimise inefficiencies in a search portfolio and strategically utilise both marketing channels for the greatest gains. My slides are below, along with some recommend reading to provide further information. Recommended reading PPC Insights for SEO: Reducing CPA … [Read more...] about PPC and SEO working together – a mutually beneficial approach
Jesse van de Hulsbeek Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy's didactic methods. Yoast Academy has just released a new training course: the Yoast SEO for WordPress plugin training for the new block editor! The block editor is part of WordPress 5.0 and was previously known as Gutenberg. If you want to find out how to best use Yoast SEO in this new editor this training is for you! We’ve also added information to the course on all the latest functionalities in Yoast SEO, such as the recognition of word forms, word order, related keyphrases, and synonyms. It is temporarily discounted at $29, so get it before the offer expires! If you already have the Yoast SEO for WordPress plugin training, the new course will be added to your account automatically. Refresher: What is the block editor? You’ve probably heard a lot about it during the past weeks, but let’s freshen up our memories. The block … [Read more...] about Out now: Yoast SEO for WordPress plugin training for the block editor!