That got me thinking further about why data visualization for SEO is so important. As SEOs, we have loads of data available to us, but data means nothing if it cannot help us make convincing arguments or reveal important trends and insights. Why is it important to help others visualize data? At a presentation I attended recently, Tamsen Webster of Oratium illustrated this well with a simple example. If I share a number — such as 888,246 — does that number have meaning to you? That number represents all of the British soldiers who died in World War I. But the number itself, while it has some level of meaning, still may be difficult for our brains to process in context without visualization. Now, contrast that number with this image: The image, in which each ceramic poppy represents a British life lost, helps convey the full message to your brain, and it is likely much more impactful to you than simply reading the number 888,246. Visual representation helps us tell the full … [Read more...] about Why Visualizing SEO Data Matters
Jesse van de Hulsbeek Jesse van de Hulsbeek is the Yoast Academy lead. He creates SEO training courses and works on the Academy's didactic methods. Yoast Academy has just released a new training course: the Yoast SEO for WordPress plugin training for the new block editor! The block editor is part of WordPress 5.0 and was previously known as Gutenberg. If you want to find out how to best use Yoast SEO in this new editor this training is for you! We’ve also added information to the course on all the latest functionalities in Yoast SEO, such as the recognition of word forms, word order, related keyphrases, and synonyms. It is temporarily discounted at $29, so get it before the offer expires! If you already have the Yoast SEO for WordPress plugin training, the new course will be added to your account automatically. Refresher: What is the block editor? You’ve probably heard a lot about it during the past weeks, but let’s freshen up our memories. The block … [Read more...] about Out now: Yoast SEO for WordPress plugin training for the block editor!
Most of the time, SEOs are asked to come in after a website has already been built. Often long after, by which point the website may need updating anyway. And then they are expected to pull in visitors and sales to a site which may not be up to the job. If you are having a new website built, my advice would be to invest in some SEO advice right from the start or alternatively hire a developer who actually “gets” SEO. But if that’s not an option, this post is a list of the most important SEO / marketing related things you need to consider when creating a website, so your new website will be truly “SEO ready”. 1. Simple Code With HTML and CSS there are just about an infinite number of ways to achieve any result. But that doesn’t mean all of the possible solutions are equally good. A well coded site will keep “code bloat” to a minimum and keep the layout as simple as possible, without using unnecessary code. You may think it doesn’t … [Read more...] about SEO 101: 9 SEO Practices When Building New Websites
We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a 2016-focused post predicted its demise. My fellow columnist Eric Ward shared his thoughts on why manual link building will never be obsolete. I suggest you read his post — he’s experienced, insightful and basically the godfather of link building. If you’re interested in SEO and links, you should be aware of what Ward has to say on the matter. I agree with Ward that manual link building will continue to play a vital role in SEO — and search as a channel — into 2016 and beyond. Without the intentional, strategic pursuit of links, you’re missing out on search as a channel and leaving marketing opportunities on the table. Today, I’m going to share my perspective on why manual link acquisition will continue to be important. I work for an agency serving nearly a hundred clients of all sizes, and our primary … [Read more...] about Manual Link Building & SEO
Being in SEO can either be a very short-term working relationship or a long-term working relationship. It all depends on how you handle it. Whether you are an in-house SEO extraordinaire, a freelancer, or an agency owner, there are many pitfalls that can expedite your termination. I own an agency that has been fired but also has many successful long-term engagements; I know both sides of the coin. I want to share with you what I have learned so you can make sure you do not receive that dreaded breakup email. You Are Bad at Reporting You could be really great at your job… or you could be really bad. Without good SEO reporting, the client won't know which you are. If you are getting great results, you had better be reporting that back to your client. And if they have no idea what a backlink is or what keyword ranking means, you need to sit down with them and make sure they understand. Whether you are a freelancer, in-house SEO, or an agency, take the time to explain what SEO is, your … [Read more...] about 9 Surefire Ways to Get Fired in SEO