When it comes to SEO, there are several different types and the strategy is a little different for each one. To help clarify the differences, I will break them down and include tips on how to leverage each one as part of a digital marketing strategy. Local SEO A local focused SEO strategy increases the visibility for brick-n-mortar businesses when consumers either in the radius of the business search on a mobile device or when they perform a desktop search for products and services in a particular geographic area. Local searches will include keywords and phrases that relate to the businesses within their neighborhood, city, community or anything else that relates to a specific location and its surrounding area. Local SEO strategies go beyond just your website and include things such as: Participating in chamber and community events (and sharing about those events on your blog and social media) Creating local profiles on Google My Business, Yahoo! Local, and Bing Places for Business … [Read more...] about Four SEO Strategies Every Digital Marketer Needs
Do you feel good about your high page rank? Yes, it is great – for now. But here is the news: Google has made a few significant upgrades which include the Google Hummingbird algorithm and the encryption of all search data. Both these changes imply major changes for online marketing and Search Engine Optimization (SEO). With the new upgrades come new focal points including using natural language for optimization, creating mobile-search-friendly content, and shifting emphasis away from keywords to publishing quality content on a regular basis. Consequently, businesses will now have to adjust their content marketing strategies accordingly. Hummingbird Google has named its reworked search engine “Hummingbird”. According to the company, the update is so named because of its “fast and precise” search results. The upgrade does a better job of understanding the intent behind long-tail search queries and queries entered in spoken or natural language. For example, … [Read more...] about Feeling Good About Your High Page Rank? – It May Just be Time to Revisit Your SEO Strategy
It’s around this time that we resolve to do things just a little bit better than the year before. By mid-January, most of these resolutions have fallen to the wayside as they are too hard to consistently do. Often, the smartest resolutions aren’t those major changes, but small tweaks, replacing bad habits with good and introducing new ways of thinking about our routines. Once the holiday rush is over and sites are no longer on lockdown, its time to focus on the little things adjustments, but together can produce measurable local SEO gains. Here’s how to get started: 1. Adapt Your SEO Strategy for Voice Search This doesn’t require a reinvention of the way you do SEO, but small adjustments can help you capitalize on the voice search opportunity. For starters, consider the intent behind voice searches. Mobile voice searches are three times more likely to have local intent and are typically long-tail queries in more natural language. SEW’s Rebecca Sentance … [Read more...] about 8 Tips for a Simplified Local SEO Strategy in the New Year
Being on the first page is no longer enough to generate enough traffic, CTR, and sales, for 2016 and 2017, the main goal should be to rank 1 and I will tell you why. In 2011, a research conducted by Optify and published by Search Engine Watch showed that “websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent.” This report illustrates vividly the value of holding the number 1 spot in search results. In the article below, I will be sharing five proven SEO strategies for retailers to rank their ecommerce sites in 2017. 1) Use LSIs Among the best practices for SEO in 2016 and 2017 is the use of Latent Semantic Indexing (LSI) keywords. LSI’s keywords are phrases or words closely related to the main keyword or phrase of your page or content. Adding these keywords to your web pages will improve your SEO for a variety of search terms. Bear in mind, visitors will … [Read more...] about Five proven SEO strategies for retailers to use in 2017
If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google. Lipattsev said, “I can tell you what they are. It is content. And it’s links pointing to your site.” Recent Study Put Links to the Ranking Factor Test A recent study by Eric Enge of Stone Temple Consulting put links to the ranking factor test. And links emerged as powerful as ever. Previous research by Moz and Searchmetrics found a high correlation when comparing high SEO rankings and external links. However, data from other ranking factors were close behind links. For example, the Moz study found the number of external links to be rated at 0.30, but the Moz authority rated at 0.28, … [Read more...] about Building your SEO strategy in 2017: what’s most important?