You wake up one day with a message in Google Search Console that says Google has given you a manual action (what we often call in the industry a penalty).Nooooo!!!After you manage to calm down, you ask yourself, OK, now what?The process is simple.First, you will have to do the work to fix the issue and then you are going to ask Google, in a reconsideration request, to check your work and remove the devaluation.But the devil is in the details.What is the actual process for getting a manual action removed?What are manual actions in the first place?Manual ActionsMany people use the word “penalty” to refer to any Google algorithm change that “negatively affects” their site. But this is an inaccurate use of the word.While updates can devalue your site, they can also “upvalue” your site. Because algorithm updates can increase or decrease site visibility these are not “penalties.” Penalties are downward affecting and unidirectional.The only true … [Read more...] about Manual Actions & How to Write Reconsideration Requests That Work
Seo that works
Google's Martin Splitt posted a photo on Twitter of a train stopping at Rankweil, a town in Austria I believe. He said "Austria has a town that ranks well... I wonder how many SEOs live & work there?" Haahr, Haahr, Haahr (see what I did there?)This is like SEO dad joke 101. I love it.This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers. … [Read more...] about Google SEO Humor: Do SEOs Live & Work In Rankweil?
When you think about improving your SEO, what’s the first thing that comes to mind? Maybe you think of rewriting your web copy to rank better for certain keywords, churning out new posts for your blog, or making sure your website is structured in a logical way. All of these are important aspects of ranking well in search engines, but they aren’t the only ways you can optimize your web presence. If you want to rank better and get more traffic, you need to improve your off-page SEO, too. This guide will help you get started. So, what exactly is off-page SEO? In the simplest terms, off-page SEO encompasses all the aspects of SEO that occur outside your website (yes, it’s true). You can think of it as your reputation. Off-page SEO includes the things you do as well as the things other people say about you. Your social media activity, your customer service practices, and the online reviews customers leave for you on other sites are all examples of off-page SEO. Below is … [Read more...] about How to achieve off the charts off-page SEO that will boost traffic
I gave the keynote talk at the SMX Conference in Stockholm today (slides here), and what I had to say doesn't jive with what many smart SEO people advise. Basically, I told people that all of the tricks and optimizations and clever tactics are a waste of time for the average marketer. Despite the millions of pixels that have been used to explain all of these clever techniques for worming your way to the top of the search rankings, I think that most search marketers would do better to steer clear of them, because they work for only a short period of time. Image via Wikipedia These kinds of techniques go by many names, such as black hat SEO, spamdexing, or simple spamming. And many techniques that clever people use aren't expressly against the search engines' terms of service, anyway. So, it's not a question of morality here. You are free to do what you think is right without any advice from me. But I am going deeper than that. My opinion is that most search marketers need to pursue … [Read more...] about Do Your SEO Tactics Work for Everyone?
Welcome to 2016! It is a new year, which makes it a great time to start fresh and organized. And what better place to start than with your content? With so much being published each day, it is becoming more and more difficult to make your content stand out. How much content are you competing with? According to Marketing Profs, over 2 million blog posts are published each and every day. If each of those posts was a dollar, you would be able to give $1.30 to each of the 11 million people who watched last season’s premiere of The Walking Dead—every day of the year. That is a lot of content to compete with. The good news is, there is simply no way that much content is all high-quality. You do stand a chance. Also, keep in mind, what was considered quality content two years ago might not be considered quality content this year. Which is another good reason to look back at all of your content. Doing a content audit might seem overwhelming. It is a ton of work. But I will show … [Read more...] about Kick Off 2016 With Content Marketing Audits That Work