Retail brands with popular mobile apps are benefiting tremendously this holiday season from prominent mobile app visibility in Google’s organic search results. Search for Groupon, eBay, Amazon, Target, QVC or numerous others. Alongside the brand website listing, local listings, and social profiles, searchers are starting to see links to these brands’ iPhone, iPad, and Android app profile pages, right on the first page of Google. These app page URLs are presenting powerful new opportunities to “occupy” Page 1 of Google SERPs for desktop and mobile searchers, with big payoffs. eBay’s iPhone App Page Ranks #2 in Google for “eBay” Optimize App Popularity Through Organic Search The opportunity is really the product of a collision between Desktop and Mobile worlds: the explosive popularity of apps are reshaping the Web’s link graph around the App Store and Android Market sites. It comes as no surprise that “Popular Apps” listed … [Read more...] about 5 SEO Tips To Get Mobile Apps Ranked In SERPs
Clearly I’ve broken my own resolution when it comes to not talking about responsive Web design, as I’ve done so for the past two months. This month, I’m taking a break so I can focus on resolution #1: giving more tactical advice on how to do mobile SEO well. Today’s column will focus on mobile SEO tips for m-commerce and retail — the topic of a webinar I’m doing this month for Mobile Commerce Daily. Tip #1: Make Pages Accessible To Mobile Searchers This tip may seem like a no-brainer in a world where at least 25% of all search traffic comes from mobile devices and 90% of consumers use multiple screens sequentially before making a conversion; but unfortunately, many have still failed to get with the program. In Q2 2011, PureOxygen Mobile did a study of the top 75 retail brands in the 2012 IR 300 and found that only 19% of them served mobile content to smartphones. Even worse — more than 30% of them redirected all mobile traffic to the … [Read more...] about Top 5 Mobile SEO Tips For M-commerce & Retail
In the comments of my last column about how I doubled e-commerce revenue for clients by focusing on user intent, readers asked for some more specific e-commerce SEO tips that they could apply in their own client work. Today’s article shares some valuable lessons gathered over a decade of SEO work for e-commerce clients. These 8 e-commerce SEO tips have the power to transform any online business and boost profits. Like most SEO consultants, I am often contacted late in the Web development process, well after information architecture and URL structure have been determined. Generally, the site is almost ready for launch at this point — or, in some cases, already launched! If so, it is an SEO nightmare. Content has been created. Product catalogs have been imported. Search engines have crawled and indexed the site. Prospective buyers are arriving. And, the internal structure — from an SEO standpoint — is a mess. Without a proper URL structure, internal pages are … [Read more...] about 8 E-Commerce SEO Tips Gathered From A Decade Of Consulting
SEO is an area where many online retailers still struggle, especially technical issues. With this in mind, here are some actionable SEO tips that can be be used by retailers today. Get More From Your Review Content Review content represents a huge opportunity for e-commerce websites, purely because of the level of unique content available for product pages. If you optimize your review acquisition process and ask the right questions, this could be a really big part of your organic growth strategy. If you are using an enterprise-level platform like BazaarVoice, you can send review prompts and follow-up emails to optimize the success rates of obtaining customer reviews. This will generate more volume as well. Also, provide some kind of incentive, such as a monthly prize draw, to help make the review proposition more enticing. Asking the right questions is really important, as it will help to make the content on the product pages more relevant. You should also build relevance into the … [Read more...] about 5 E-Commerce SEO Tips You can Use Today!
Sure it was only three years ago (almost to the day), but my how the landscape has changed. In 2013, to get to the top of Google it was merely a manner of doing some killer keyword research, ensuring your site had a good and clear structure and making sure you had a ton of high authority backlinks coming your way. And although these are all still very relevant SEO tips today, we also now have to contend with these brand new factors too… Disclaimer: there are hundreds of things you need to do to improve search visibility, this is a list concentrating on the more recent developments. 10 SEO tips to get to the top of Google 1) Optimise for RankBrain RankBrain is Google’s machine-learning AI system, which has been revealed by Google to one of the top three ranking signals in its vast array of contributing factors. Google uses RankBrain to handle ambiguous or unique questions that have never been asked before. Brand new queries make up to 15% of all searches a day – and … [Read more...] about 10 SEO tips to get your website to the top of Google search