“How much do you charge?”As an SEO content writer that works primarily with SEO agencies, I am used to getting this question. And no matter my answer, the responses always remind me a bit of the Goldilocks story…“That price is too cheap.”“That price is too high.”“That price is just right.”It’s typically a toss up – which often makes me question whether we all know the true value of great SEO content, or whether I’m simply charging too much.To satisfy my curiosity, I decided to propose the question, “How much do you pay for great SEO content?’ to a 40,000+ member SEO Facebook group.The answers, as I had expected, were all across the board.Mixed Opinions: What Is ‘Great’ SEO Content?The first thing I noticed is that the responders were in disagreement about what was considered “great” SEO content.While some highlighted the need for “a fully optimized kick-ass piece of … [Read more...] about How Much Should You Pay for SEO Content?
Seo too much content
The most underutilized resources in SEO are search engine results pages (SERPs).I don’t just mean looking at where our sites rank for a specific keyword or set of keywords, I mean the actual content of the SERPs.For every keyword you search in Google where you expand the SERP to show 100 results, you’re going to find, on average, around 3,000 words.That’s a lot of content, and the reason it has the potential to be so valuable to an SEO is that a lot of it has been algorithmically rewritten or cherry-picked from a page by Google to best address what it thinks the needs of the searcher are.One recent study showed that Google is rewriting or modifying the meta descriptions displayed in the SERPs 92% of the time.Ask yourself: why would Google want to do that?It must take a fair amount of resources when it would just be easier to display the custom meta description assigned to a page.The answer, in my opinion, is that Google only cares about the searcher – not the … [Read more...] about How to Mine the SERPs for SEO, Content & Customer Insights
Heather Lloyd-Martin is the pioneer of SEO copywriting.A 20-plus year veteran in the space, she has helped countless businesses generate more traffic and sales with SEO-friendly content.But the term “SEO copywriting” is perhaps a bit of a misnomer.Is it SEO content writing? Is it copywriting? Is it both? If there is a difference, does it matter?These questions have popped up time and time again within the SEO community. The fact is, the difference does matter – as these two types of writing can bring very different results for businesses.Let’s finally put this question to rest and uncover when SEO experts should turn to content writing versus copywriting for their projects.Both Writing, Different ResultsBoth SEO content writing and copywriting have to do with the words on the page, but they each serve their own distinct purpose.This distinction matters because helps you determine which method you need to employ in order to achieve the desired results.Confusing … [Read more...] about SEO Content Writing vs. SEO Copywriting: Is There a Difference?
Sep 12, 2019 by Kristien Matelski Content Marketing, Search Engine Optimization Vizion Interactive Content continues to reign supreme as the driving force behind virtually any digital marketing strategy, but have you developed content specifically to drive your search engine optimization (SEO) results? SEO content is a staple of modern digital marketing, and it is essential to analyze the content you produce so you know what works and what falls short of your expectations when it comes to your overall marketing strategy.SEO has evolved significantly in a very short time, and modern marketing professionals need to know how to measure the success of the content they publish with an SEO-focused perspective. Your content should drive traffic to your brand’s website, products, and services by attracting search engine traffic. SEO is an unpredictable field, and modern SEO experts need to be agile and flexible in response to the hundreds of search engine algorithm changes that occur … [Read more...] about A How-To Guide for SEO Content Analysis
Ranking signal studies and anecdotal feedback point toward the growing importance of user signals in search results. Historically, the link graph has been the primary mechanism for Google and other search engines to determine what content is best and most worthy of returning to users. However, the link graph does heavily favor desktop experiences, as a lot fewer people link to mobile sites. With more people browsing on mobile devices and quality mobile listings growing in importance, Google has to reduce its dependency on the link graph. If the mobile webpage is not as strong as the desktop version it is linked to, clearly, the link-based method of assessing quality is not strong enough. The application of machine learning to ranking signals will accelerate progress, so it is only logical that user signals will be weighted more heavily as time goes on. The message to marketers, therefore, is clear: Improve your user experience, and reap the rewards of improved positioning and more … [Read more...] about Common misconceptions when measuring SEO content performance