SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its results, they still struggle with how to execute an effective SEO strategy and what tools to use in the process. And who can blame them? So many tools exist for various uses at varying price points, and for even the most experienced, it can be hard to tell which one to choose. Here, we’ve listed some of the best SEO tools that SEO experts are using in 2018 to help them create amazing content loved by both audiences and search engines. 1. Ubersuggest When one of the most proven names in online marketing buys one of the most popular free tools on the market, you know it’s on to something special. Neil Patel’s 2017 purchase of Ubersuggest had many showing a renewed interest in the … [Read more...] about The Best SEO Tools You Should Be Using in 2018
SEO is a cornerstone of a successful website because it affects the visibility of a site, allowing for specific targeting to specific audiences and their unique needs. It ensures that the targeted audience can find solutions to problems whenever they need them. Therefore, it is a vice you cannot overlook if the success of your online business is anything to go by. Do you want your site to be found first by users on Google? Well, apart from using SERP Ranking tools and writing engaging content, below are six easy-to-use and reliable Best SEO Tools you can use to ensure your Google ranking pick up swiftly, and gives you optimal results: #1. Google page speed & UX Speed and efficiency drive the type of audience that exists today. With little time to spare on a single webpage, they prefer things that are instantaneous. It is therefore to your advantage if the pages on your site are up to speed and do not take too long to open links or images. This means optimizing your texts and … [Read more...] about 6 Best SEO Tools to Boost Your Google Ranking
The idea that SEO tools are useful for SEO isn’t anything groundbreaking. Most marketers know that knowledge is power and that one’s SEO knowledge is only as strong as the data it’s built on. Having access to accurate, reliable, easy-to-use SEO tools will only make your SEO strategy stronger. You’ll gain invaluable insights into not only how your own site is performing, but also what your competitors are doing in their SEO efforts. So let’s leapfrog the basics and get into the more brilliant reasons why you should be using SEO tools. 1. Dissect Competitor SEO Strategy In a world full of shady marketing and SEO tactics, it can be easy to get pulled to the Dark Side. Fortunately, you can scratch that itch by spying on the competition without crossing any ethical lines. Many SEO tools, like SEMrush or Raven Tools allow you to dig into your competition’s SEO strategy. Not only can you see their traffic numbers and rankings, but identify where their … [Read more...] about 6 Brilliant Reasons Why You Should Use SEO Tools
When it comes to tools, I’m like Depeche Mode: I just can’t get enough. Our team is constantly on the lookout for shiny new things that will make us more efficient and better at our jobs. In fact, this is so important to us that we make yearly goals regarding how many tools we want to test and implement. And while we tinker with every SEO-focused tool out there, we also explore tools not necessarily meant for our industry. As with anything, there are hits and misses. I’d like to share with you six of our favorite hits. 1. InSite 5 In this video, Matt Cutts hints at grammar having an impact on your rankings: Rankings aside, visitor trust and conversions can only be improved by eliminating pesky spelling and grammar issues on your site. That is why we really like InSite 5. It is a desktop software (PC only, sadly) that crawls your website looking for spelling and grammar errors. You can also customize the dictionary to eliminate false positives. When the crawl is done, … [Read more...] about 6 Non-SEO Tools You Should Be Using For SEO
There are a huge number of search engine optimization (SEO) tools out there. Creating SEO tools has become a cottage industry, and there are many companies out there making their living by providing tools and data. It seems like a new tool gets launched almost weekly. So, how do you know which ones to use? There are both free and paid tools, and you can spend a fortune every month licensing the paid ones. You can also spend a huge amount of time looking at these solutions, delving into reports, slicing and dicing the data they provide, and being overwhelmed by the sheer volume of data available, rather than working on the tasks that will actually improve your SEO and drive more organic traffic and conversions. Which tools produce the best ROI for your time and money? Some of my favorite SEO tools are below. Free Tools For those just starting out in search engine optimization, there are many excellent free tools available to you. Some of these are tools I would consider the basic … [Read more...] about Tools, Tools Everywhere! Which SEO Tools Are Worth Your Time?