SEO, or Search Engine Optimization, is the process of increasing the ranking of your page or site on a search engine, usually Google. While you should naturally be looking at and including other search engines for your SEO techniques, Google often has much stricter rules (as people are wont to break them), so that’s what we’ll be mainly focusing on here. If you are using any of these tricks for SEO, you should stop – immediately. 1. Keyword Stuffing Big surprise – this doesn’t fly with Google anymore. If they suspect you are simply stuffing keywords here and there with density as the only goal, your site will simply be left off Google searches all together. What you should do instead: Focus on quality content, with keywords worked in naturally, as part of the sentence. Your keyword(s) should appear once or twice in the beginning and then a few more times in the rest of the text. Your content needs to be readable – your audience is human! – so … [Read more...] about 6 SEO Tricks You Should Stop Doing
It is painfully cliché to talk about “the rise of social” and “the power of social media.” That happened a long time ago. Now it’s settled, and we can make some real progress. The power of social lives on beyond its ubiquity, and wields a transformative impact on SEO. Please understand that I’m not going to propagate any myths about how to increase your rankings via social media. Nor am I going to propose that SEO-is-dead-so-long-live-social. Instead, I’ll attempt to demonstrate how social is infringing upon the traditional realm of SEO as a major factor in how people find information, convert, and interact with the Internet. The argument over the correlation of social likes and search rankings is moot. First, social likes are important. Their impact upon search rankings, however, is not relevant to this discussion. Bloggers and pundits love to discuss the search ranking value of an active social presence. “Do Facebook … [Read more...] about How Social Media is Changing the SEO Industry
Editor’s Note: SEO is an everchanging field, which is why we update our beginner’s SEO guide every year. Check out this guide to learn more about what works in SEO today. For many people, ranking in Google was a lot easier a few years ago. There were many SEO tricks that could get your site on the first page of Google quickly. These SEO tricks worked great until Google changed the rules, beginning with Panda in February 2011, and followed by Penguin in April 2012. So, what works now, post-Panda and post-Penguin? This article will cover some of the popular old methods as well as what you need to know to succeed with your SEO initiative today. SEO Tricks from Years Gone By Paid Blog Networks Wouldn’t it be great if there were an easy way to automate posting hundreds of high-quality backlinks per month? A few years ago, several groups formed blog networks (Build My Rank, Linkvana, etc.) to meet this demand. Some blog networks even supplied the writers, so you could … [Read more...] about Still Relying on Old SEO Tricks? Here’s What Works Now
With the recent turmoil with search engines and rankings, many are wondering about how much they should ask for their SEO budget in the coming year. Luckily, even with Google’s changes, SEO continues to yield a great return on investment. This article will give you 5 reasons why it is in your best interests to increase your SEO budget for 2014. 1. Gaming the System with Cheap Backlinks Will Get You Busted Google has made it clear that they will not tolerate sites that try to “game the system”. They’ve made great strides over the past couple years to reduce many of the cheap methods that website owners often use to create backlinks. Tactics like article spinning, excessive social bookmarks, paid links, duplicate content, and keyword stuffing are no longer acceptable in Google’s eyes. For more outdated tactics as well as what works now, see “Still Relying on Old SEO Tricks? Here’s What Works Now.” 2. Recovering from Google Penguin is … [Read more...] about 5 Reasons You’ll Need to Increase Your SEO Budget in 2014
Nearly every business today must decide how much to spend on search engine optimization (SEO). This isn’t an if question. Robust online marketing is imperative for survival in a web-driven world. The question every business professional must ask is, “How much will we spend on SEO?” Keep reading for all the information you’ll need to make that decision, plus some helpful tips on how SEO agencies work so you can be successful as you forge a crucial partnership with an online marketing firm. SEO Payment Models To understand the dollars and cents discussed below, you must understand payment models used by agencies. SEO agencies typically offer four main forms of services and payment: Monthly retainer: In this model, clients pay a set fee each month in exchange for an agreed-upon array of services. The monthly retainer is the most common payment model, because it provides the greatest ROI. Monthly retainer arrangements usually include regular analytics reports, … [Read more...] about How Much Should You Spend on SEO Services?