On-Page SEO A full technical and SEO audit can reveal if the website’s content is compelling enough. The audits should also reveal anything a search engine identifies as a red flag. The auditors should also be able to fix any problems. For example, are status codes in order? If the audit does not address the quality of content, website authority, responsiveness and speed, then you may have a scam on your hands. A successful audit examines for duplicate content, keyword cannibalism, and overall quality of information architecture. … [Read more...] about How Can You Avoid a Website Audit Scam?
Seo website audits
An audit will make sure that your meta titles and descriptions are the proper length with the right keywords. Are your headers relevant and captivating enough? These are like major headlines in a newspaper. Your headers should also contain relevant keywords. Content, as they say, will always be king. It should also contain keywords that relate to your products and services. Write content in such a way that it appears natural and easy to read. An audit will also make sure there is no keyword stuffing. Internal linking can help users navigate the website. Internal links connect content while giving Google a good idea of your website’s structure. Internal links can also establish site hierarchy where you can give important pages the most link value. An Audit Helps to Spy on the Competition You will always need to know what the competition is up to. It is one thing to properly identify your competition, and another to know what they are doing to remain competitive. A solid SEO audit … [Read more...] about Why Do I Need A Website Audit?
Some months are very heavy on hours, others could not be. The needs of any given business or website can vary from month to month. As a result, if there is a month when the workload is lighter, you may feel like you’re paying a lot for less work than you get during your busy months. A lot of this depends on the agency you are working with and their process. The client can feel like they are not getting their money’s worth if there are a lack of updates. When a client is spending a large sum of money each month for SEO services, they often expect to see results and updates on a regular basis. However, given the pace and varying speed of results for SEO, these updates may not occur as frequently as the client might hope unless this is made clear. You are locked into a contract. While an hourly pricing plan is a bit easier to adjust or even terminate if serious problems arise between the client and the SEO firm, an annual contract can often be more binding. Many companies … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. … [Read more...] about Marketing Day: Website audits, Instagram Stories & Burger King hijacks Google Home
Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems. … [Read more...] about SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study