Scammers come in all shapes, sizes, backgrounds, and professions. One of the best ways to protect your website project while hiring a professional digital marketing team is to know what to expect from them up front. A website audit should give your business a deeper understanding of why conversion and sales are up or down. A Refreshed Understanding of SEO Search engine optimization is all about optimizing a website so that it sends the right signals to search engines. Millions of people go online to search for information about products and services. Once people submit a query, search engines to go work to search through billions of records to deliver the most relevant results. Of course, not all search engines are created equal. The big search companies design their search engines to analyze ranking factors and to keep people from gaming search results. “Gaming the system” is another name for manipulating the system. Google has truly evolved to a point where the most … [Read more...] about How Can You Avoid a Website Audit Scam?
Seo website audits
There have been many vital updates from Google that have come to our attention in the last couple of weeks, including the availability of Google My Business app, the launch of a new website audit portal, and the unveiling of a major update to the PageSpeed Insights tool. Also, TrueView for Reach and Ad Sequencing are now out of beta and are available to all brands globally. We are excited to share these and other updates with you in the digest below. However, before we proceed, let’s check out this week's Marketing Scoop podcast where Joel Bondorowsky, the COO & Founder at Quality Score, and Sam Noble, the Founder at Biddable Moments, will join David Bain and Judith Lewis to discuss all these important updates in greater detail. Listen to our podcast on iOS and Android: Podcast available on iTunes Subscribe on Android GOOGLE SEARCH NEWS Google My Business App Update Curtis Galloway, the Engineering Manager at Google My Business, officially announced the … [Read more...] about Google News Digest: GMB App, Website Audit Portal, PageSpeed Insights
I can remember a time when I told people that we always started our clients off with an SEO audit and got this wide-eyed, surprised stare. And you know, I have to confess, although we’ve always said that we don’t do cookie cutter campaigns, that is one thing that is set in stone. If we’re going to do any work on your site, there are very few instances that the Request for Proposal doesn’t include an SEO audit. Funny thing. I was at #Pubcon last week and kept running into industry people – some of them being the same ones that gave me that stare. You know what they said? “I won’t even look at a client without an audit.” Um. Hello… we’ve been saying that for YEARS! Why is an audit so important? Why do we hold it so high up on the campaign food chain? Let’s take an in depth look. What Happens During a Website Audit? A website audit is just like a mechanic checking the condition of your vehicle, or seeing your … [Read more...] about Why Do I Need A Website Audit?
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. How to conduct an SEO content audit Sep 13, 2017 by Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. Report: Google ending ‘first click free’ to help publishers boost subscriptions Sep 13, 2017 by Greg Sterling The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. A search marketer’s view of Facebook’s advertising platform Sep 13, 2017 by Ted Ives Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory. New Google link study shows links are as important as ever for ranking well in search Sep 13, 2017 by Barry … [Read more...] about SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: The complete guide to optimizing content for SEO (with checklist)Apr 13, 2017 by Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. How to implement an optimization framework for long-term attribution successApr 13, 2017 by Alison Lohse Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. What the GDPR means for your businessApr 13, 2017 by Josh Manion With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. … [Read more...] about Marketing Day: Website audits, Instagram Stories & Burger King hijacks Google Home