Wix, Weebly, Squarespace, Shopify, Gutensite, iPage – all of these have one major thing in common. They’re website builders, designed to make it easy to “build a website without hiring a developer”. “Build a website in 5 minutes,” one proclaims. On top of that, almost every hosting provider offers a website builder of some sort. GoDaddy, HostGator, BlueHost, BraveNet – they all promise that, with the click of a button, you’ll be able to create a traffic generating machine. Just point, drag, click and publish into publishing heaven. They offer these services for free or for a very attractive low price. But is it really that easy? Are you getting the best bang for your buck? Do any of the above really deliver on their promises? As you can tell from the title, we don’t think so. The Pros of Website Builders It’d be wrong to just dismiss website builders right out of the box. After all, they do provide a service for a select group … [Read more...] about The Case Against Website Builders (Why We Build WordPress)
Seo website builder
Google officially launched its Website Builder within Google My Business in an effort to help small businesses easily and affordably create websites. This is a great initiative, as there are many small businesses that do not have a website. Google’s Marissa Nordahl made the announcement it in a Google My Business Help thread on Tuesday, June 13. Here is what she wrote: One of the most common actions people take when exploring a Google listing is to go to the website, but we know that getting a website can still be a challenge for a lot of small business owners around the world: too complex, too expensive, too time consuming. Millions of small businesses (60% of small businesses globally) don’t yet have a website. Website is a free tool that allows small business owners to create a simple, striking website in just a few minutes. It’s easy, and you can create and edit your new website from your computer or your phone! The tool is free to use, but to get a custom … [Read more...] about Google My Business website builder SEO review
B2B marketers, it is unbelievable that we are already halfway through 2011. While I hope your SEO campaign thus far has yielded positive results, it is not uncommon to fall behind schedule, as unexpected initiatives arise. Link building is often the first SEO initiative that we see clients getting delayed on, or leave unattended in these situations. If you are in a similar position (and maybe even if you are not), here are five recommendations for finding and acquiring inbound links through tools and reports likely to be already available, getting you back on track with B2B link building initiatives this year. Google Display Network Reports The best links drive traffic and leads, as well as boost SEO efforts. These links may not be as difficult to find as one might think. In some cases, they could be right under one’s nose. One of the first places to start researching sites for quality link building opportunities is through third party publisher sites (like the Google Display … [Read more...] about 5 Ways To Find Link Opportunities For B2B SEO Campaigns
Mobile is all the rage right now. Just a few days ago, Google came out and said that they recommend responsive design for mobile SEO and now, the Google Analytics division has just launched a new mobile solution. Allow me to tell you about this… Just recently, I received an email from Google Analytics offering me the opportunity to, “Make your website mobile-friendly in minutes, and measure the impact with Google Analytics!” This sounded like a great offer to me, so I decided to explore it further. Basically, Google Analytics is offering a new mobile solution known as Google Analytics GoMo DudaMobile. GoMo is the product which is powered by DudaMobile (DudaMobile appears to be the name of the platform). Google Analytics is taking the following marketing angle with the product. “Our GoMo initiative offers the ability for small businesses to turn their desktop websites into mobile-optimized sites in minutes and measure the impact with Analytics. Our new … [Read more...] about Google Analytics GoMo DudaMobile Mobile Website Builder
I was appalled by the main message of Clayburn Griffin‘s column the other day, “The role technical SEO should play: It’s makeup,” and I made my feelings towards the post pretty clear on Twitter. Many others shared my sentiments. So when Search Engine Land’s Executive Features Editor, Pamela Parker, reached out to see if I wanted to write a reaction piece to express some of those views, I was happy to oblige. The purpose of this post is to provide a counterpoint, and I will attempt to (re)position technical SEO as I see it. This necessarily means I will need to point out what I perceive to be some misconceptions in the original post… Misconception #1: Technical SEO is superficial The main issue I took with Griffin’s piece is that the analogy he used — “technical SEO as makeup” — is totally off the mark. Technical SEO is a fundamental requirement for websites of any size to rank in organic search, so to describe it as … [Read more...] about The role of technical SEO is “makeup”? Really?