And with conversion tracking, you can give that to them. ROI typically changes from month to month, and it’s pretty common to have a negative ROI in the beginning. … [Read more...] about How to Calculate the ROI of Your SEO Campaigns Using Google Analytics
Seo website check
Too many people forget to do this. Don’t forget; it’s really important to do (on multiple levels). And you should do this before you pull the trigger on your domain name change, not after. You definitely want to set up GSC for each version of the new domain to ensure there aren’t any surprises sitting there (like important messages from Google or a manual action). … [Read more...] about 10 easily overlooked steps that can save SEO
Check Out Your Audience What if you don’t have any direct competitors? What if you have a new offer, or are taking something into a new market segment? Or, what if you know your competitors have no idea what’s going on, meaning they can’t really provide any directional intelligence? … [Read more...] about Keyword Research For A New Website
There is a high level of accountability and transparency. When each hour is logged, you can more easily keep track of exactly how much time is being spent on particular aspects of your SEO campaign. You can allocate time very specifically. This can be particularly helpful if you have a specific deadline to launch a product or website, or if you only want a limited time devoted to different aspects of your SEO. You have a set hourly rate. If you’re working with a limited budget for SEO, hourly rates can make it easier for you to predict costs, especially in the short term. You may get a breakdown of service costs. Hourly rates can often make it easier to break down specific services and determine how much each will cost. … [Read more...] about Should You Pay For SEO Hourly, Monthly Or By The Project?
5. Video Description. Text is an important part of video optimization, as it helps Googlebot understand what the content of the video is, and can help the hearing impaired access the content, too. Consider the surrounding text content on the page the video is hosted on. If you can, make the transcript available. Transcription of the video is something you can do when you host your video on YouTube as well. More on that here. … [Read more...] about The 2 Types Of Rich Media Your SEO Plan Can’t Ignore