SEO Content Marketing is a very common term in the entrepreneurial environment still several wrongfully assume it’s easy: New SEO Techniques You draft some content, post it online and shortly after that people gather to your site and purchase your product. Correct? As an owner of small business or entrepreneur, you understand the manner is much more tangled, calling for niche skill and far larger consideration to detail. Behind generally writing the content, you have to assure that your target readers will really want to read it, optimize it for Search Engine Optimization and then expand it in the appropriate circles. Otherwise, your content is ended to become other large ignored URL aimlessly hovering throughout the internet. When executed accurately, content marketing has the potential to expand your domain authority, shoot up your lead generation efforts and position you and your company as industry specialists and thought leaders. Here are eight SEO and Content Marketing … [Read more...] about SEO and Content Marketing Tips for Small Businesses
Seo what does it stand for
Believe it or not, one of the most challenging aspects of taking on the responsibility of an enterprise site is not determining what needs to be done. There is usually no dearth of opportunities to improve things and no end to the long list of tasks that need to get done — yes, even at those “hallowed” sites that you may think completely dominate SEO and can do no wrong! Rather, the challenge is to identify, prioritize and execute on these tasks, all the while ensuring that you are prepared and able to get the internal buy-in from all the stakeholders — from the bosses to the development teams and everyone in between. Every top-notch enterprise SEO I know has developed ways to deal with exactly this. They have built systems, processes and techniques that provide them a framework for picking apart a large and challenging issue and helping to solve it in a manageable way. In the world of management, this process is called “operational planning.” … [Read more...] about Secrets Of Successful Enterprise SEO Part 1: Operational Planning For SEO
On Inside Search, Google shared their 15th birthday with the world, announcing changes to their search algorithm and search experience. This was celebrated at a press conference held on September 26th 2013, where they discussed the launch of a new search algorithm, code named Hummingbird. The launch of a new algorithm shocked the online marketing world, especially as this algorithm has already been live on Google.com for at least 30 days. So what do we know about this new algorithm, Hummingbird? Let’s start with the information shared by Google on their blog. They start by discussing improvements to their Knowledge Graph, making it easier and quicker for people to access answers to their questions. “ You can pull up your phone and say to Google: “Tell me about Impressionist artists.” You’ll see who the artists are, and you can dive in to learn more about each of them and explore their most famous works.” According to Google, this search algorithm is … [Read more...] about Google Hummingbird & What it Means for Online Marketers & SEO
Not all content marketing practices yield equal results. In today’s landscape of SEO and social media, shareability is one of the most important qualities for a content marketing campaign. So what makes content shareable and why does it matter? Defining Shareability: Why Does it Matter? Put simply, “shareability” is the potential of a given piece of content to be transmitted, or shared, by a third party. Usually this manifests as a reader sharing a piece of content on their personal social media profile for more people to see, but there are many similar forms of redistribution, and a piece of content’s “shareability” determines how likely it is for such instances to occur. So why are shares so important for SEO and inbound traffic? The more people who share a piece of content, the more people are going to eventually see it, and the more people who see it, the more visitors you’re going to have. Think of your content as a single light in a dark … [Read more...] about What Makes Content Shareable & Why It Matters for SEO
As we reported over the weekend, Google has removed all PPC ads from the right-hand side of the search engine results page with immediate global effect. There’s been a great deal of speculation on what this means for businesses, advertisers and users alike, with many postulating that the top-of-the-page paid search is going to become even more cutthroat (and expensive), organic listings will be pushed even further off the first SERP (Google will start to show four ads at the top instead of three for “highly commercial” search terms) and that Product Listing Ads will gradually take over the SERP (PLAs are still allowed on the right-hand side). The change has already happened. Here’s a search for ‘london hotel’ carried out two days ago… And here is the same search today… There are now four paid search results at the top, with nothing on the right. It looks oddly blank now, and worryingly the entire above the fold space is entirely … [Read more...] about Google kills Right Hand Side Ads: what does this mean for marketers and users?