On a crowded search results page, online video can make the choice seem more clear, limiting the need or desire by users to “shop around” though search results and elsewhere. It’s too early to tell conclusively, but one would surmise that at a time when the use of video is still comparatively limited, the companies who do use it have a chance to “stand out” from others, whether in search results or elsewhere. Over time, however, as more and more SMBs leverage video in their search marketing, that will change. Longer-term, what will help businesses engage prospects is having the right video presented at the right time. Having the ability to measure the effectiveness of video advertising is something more businesses are aggressively focusing on now – having moved way past the notion that just publishing video is good enough to stand out. … [Read more...] about What Does Standing Out Online Really Mean?
Seo what does it stand for
Don’t take that as me saying it’s all Google’s fault. I’ve grown weary, so … [Read more...] about No, Advanced SEO Does Not Mean Spamming
Without visibility into keyword traffic data, this long-standing metric of SEO success is now outdated. The “new SEO” must now look for new ways of measuring success. Rank is one measure of success, but rank isn’t useful without real traffic data to put into context. Analytics is the “Source of Truth,” and Secure Search requires a new way of looking at analytics. … [Read more...] about Secure Search & SEO Methodology: Key Strategies & Enablers
If you’re a big brand owner, then you’ve likely dealt with the impact from Penguin 1.0 and its updates in the past. In particular, you may have discovered that your legacy backlink profile was causing serious ranking issues. If so, you’ve no doubt struggled to replace your old link building strategies with more effective, ethical and content-led ones. … [Read more...] about Big Brand SEO & Penguin 2.0
Rather, the insights which pay per click campaigns deliver to marketers are crucial to making the right decisions about SEO campaigns and, moreover, the ability for the Global SEO Manager to actively deploy PPC activity to test issues and concepts before implementing expensive SEO projects means that it should really be the tool of choice for the world’s greatest SEOs — not the abominable beast it is sometimes described as by pro-SEO SEOs. … [Read more...] about Why Pay Per Click Is Such A Beautiful Tool For SEO