Featuring expert insight is another option for building strategic, link-earning content. … [Read more...] about Content and SEO: Building linkable content
Seo when building a website
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
Produce a ton of content and get ranked in Google. This, again, is a whole topic I can’t just cover here; entire websites are dedicated to it. But hey, if you’re looking to provide SEO services for clients, the first thing you should do is be able to provide it to yourself.Offer some free tools. A free SEO audit can be a hook to sell services to fix the problems it finds, though you never want to make up problems like those fake malware scanners do. That turns a business into a scam. You can also offer free trials of your services at various levels.Give away information. It’s easy to write resources, in the form of blog posts, white papers, ebooks, and detailed guides. Or, should I say, it’s easy to pay someone else to write those so you can give them away. The better your free resources, the more clients will trust you to know what you’re doing.Reach out to “competitors” and make partnerships. Maybe you want to focus on small bed and breakfast … [Read more...] about What Do You Need to Start Your Own SEO Company?
<?xml version="1.0" encoding="UTF-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1"> <url> <loc>http://example.com/sample.html</loc> <image:image> <image:loc>http://example.com/image.jpg</image:loc> </image:image> <image:image> <image:loc>http://example.com/photo.jpg</image:loc> </image:image> </url> </urlset> … [Read more...] about Building an SEO Friendly Website From Scratch
Offering quality SEO to brands means submersing an SEO team in everything that is that brand. It’s the only way to truly market a brand with the passion and understanding that brand’s stakeholders have for it: becoming a stakeholder. … [Read more...] about 12 Reasons Why Your Business Absolutely Needs SEO