In March, Google Search Quality Senior Strategist Andrey Lipattsev stated that Google’s two top ranking factors are content and links. Content and links have a symbiotic relationship: great content attracts links, and links improve the visibility and popularity of content. However, not all types of content will attract links, and even content types that typically attract links require strategic promotion in order to secure those links. What makes content linkable? There are numerous types of content: blog posts, articles, white papers, eBooks, listicles, videos, photographs, case studies and more. But not all types of content are link-worthy. It makes sense — different content should serve different purposes (awareness, education, conversion and so on). Therefore, if links are a goal in your marketing strategy, you should have content planned to secure links. Creating content alone isn’t enough. You can’t build it and expect the links to come. You need a link … [Read more...] about Content and SEO: Building linkable content
Seo when building a website
The digital marketing community doesn’t pretend to fully understand what Google’s algorithm values most when it comes to ranking search results and SEO. However, there are a number of elements which have now become second nature to the industry. From including keywords in your page titles to writing engaging meta descriptions to always adding alt attributes, it’s fair to say most of us have a generic tick list. But we suspect there is something you’re not doing. While on-page SEO is part of your day to day work and backlink building is as popular as ever, how much of your time are you dedicating to optimising your website speed? This is a crucial SEO task and not dedicating some time to improving website speeds could see your sites slipping down the ranks.Why Website Speed Matters What do you do when you land on a website which is slow to load? Chances are, you click back and find a faster one. Realistically, this is the attitude of most web users as society … [Read more...] about A Crucial SEO Task
Owning your own business is a risky venture, but one that has a lot of potential rewards. If you’re successful, you can bring yourself financial freedom, the ability to set your own hours, and the kind of success many people only dream about. Along the way, though, it’s going to be a lot of work, with a lot of learning, a lot of pitfalls, and a lot of ways to fail.One thing you can do to mitigate these potential failures is to prepare before you begin. That’s what this post is about; preparation. If you’re interested in starting an SEO business, you certainly can! There are thousands out there, serving websites large and small, with a wide range of unique value brought to the table. You can join the ranks; after all, there are still millions of websites out there run by people who have never heard of SEO, but would invest if you reached them.Starting an SEO business requires some setup and some tools, which you can acquire ahead of time to make your grand … [Read more...] about What Do You Need to Start Your Own SEO Company?
An SEO friendly website is the biggest asset for a brand. With the help of your website, you can bring in lots of relevant organic traffic and leads. What does it takes to build an awesome website? I have made it easier for you to build one by listing 13 essentials. 1- Choose an SEO friendly website builder Choose any website builder like Hostinger.com that will help you to create SEO friendly websites. The biggest advantage that this tool offers is an easy drag and drop interface where anyone can make a website without any coding skills. The templates offered are mobile optimized and responsive. You can easily add the required meta tags and build an SEO friendly URL structure that helps to create a website that is fast, optimized and SSL inclusive. 2- Create AMP Pages Speed is the one of the most important ranking factors for Google and accelerated mobile pages will help you to dominate this factor. AMP is a lightweight version … [Read more...] about Building an SEO Friendly Website From Scratch
Many brands and businesses know (or think they know) that they need SEO for their digital properties, and the benefits they will get from that SEO work being implemented on their behalf.SEO will certainly improve a website’s overall searchability and visibility, but what other real value does it offer? Why is SEO so important?These 12 reasons should offer some clarity, regardless of the industry or business size, as to why businesses need SEO to take their brand to the next level.1. Organic Search Is Most Often the Primary Source of Website TrafficOrganic search is a huge part of most business’s website performance, as well as a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.As marketers know, Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and the many, many others.That’s not to say that all search engines don’t contribute to … [Read more...] about 12 Reasons Why Your Business Absolutely Needs SEO