Focus on Long-tail keywords Don’t stuff the post with keywords so that it looks unnatural. Including more and more keywords in a post indicates that you are writing it with the sole purpose of gaining search engine ranking. Ultimately, that does not make a good reader experience, instead, you should use keywords the way so that it looks natural. So it’s better to focus on one or two keywords per post to target it the better way. … [Read more...] about Beginners SEO Optimization Tips for Google Ranking
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What’s Your Preferred Domain? www vs. non-www. Are you checking for those? Then I assume you are also checking https:// and www.https:// I’ve come across a few of these issues, especially since Google’s announcement of the “benefits” of going SSL. I even came across one site that had one of each of these versions – quadrupling the pages indexed in the search results. If you run across this issue be sure to use the Moz toolbar to determine which site version has the best link signals. Redirecting the version with greater PR to the version with the lower PR could cause some temporary ranking drops. … [Read more...] about 7 Simple but Overlooked SEO Audit Tips
A common IT practice among mid to large size online merchants is to institute a “code freeze,” or site lockdown, during the holiday shopping season to minimize the potential for catastrophic errors and downtime. If your organization institutes a code freeze, you may not be able to make changes to your site for months. This means your on-page SEO effectively stagnates for an entire quarter. It also means you must race against the clock to implement SEO initiatives of any significance; and if you don’t make it in time, you must wait until the new year. … [Read more...] about 10 Last-Minute SEO Tips For Holiday Shopping Season
www.example.com/webapp/app/site/homepage.asp?code=homepage&?sessionID=34879021www.example.com/blog/2018116www.example.com/blog/2018/1/blog-post-title-hereThe answer is generally the third one. The first one is full of code that just makes it look messy and includes dynamic data that has an issue of its own. The second one is fine, but it doesn’t say much about the page. The third one, meanwhile, can have some keywords in it and can be useful to a reader. … [Read more...] about Does Having a Hyphen/Dash in Your Domain Hurt SEO?
Correct Keyword Research Thorough research is highly important to ensure that you are using the keywords that your target audience is most likely to use for their searches. These keywords are the questions that readers ask Google. You can find the relevant keywords by monitoring the relevant audiences on social media or using the Google Trendz service. You can also use the Google Keyword Popularity Tool to get the list of keywords that are likely to drive most traffic. Try to opt more localized keywords, such as “best gynecologist in New Jersey” instead of just “best gynecologist” to improve your search engine rankings. You can also use AdWords to get local search results and some great blog ideas based on your readers’ needs and interests. … [Read more...] about Episode 7: How to Set the SEO Basics Right for Your Blog